Printed
December 3, 2024
H&M has launched a males’s and boys’ “performance-driven training collection co-developed by global football icon Zlatan Ibrahimović and the design team at H&M Move”.
H&M Transfer
The collaboration leans on Ibrahimović’s “unparalleled expertise in sports with H&M Move’s commitment to innovation and style, resulting in a collection that embodies strength, performance and fashion”.
It launched internationally on Tuesday.
The corporate mentioned the sports activities star “exchanged ideas and feedback on fit and function… during multiple design sessions with H&M Move’s team”, which has led to a group that “combines technicality and comfort”.
It contains a white, off-white, petrol, burgundy and black color scheme, “advanced trims, strategically placed pockets, dynamic fit and unique logo where the words Zlatan and Move blend graphically together”.
We’re instructed Ibrahimović’s insights as an expert athlete additionally “shaped the selection of the high-performance pieces that feature the trademark material DryMove, known for its breathability”.
The gathering retails at value factors starting from €14.99 to €34.99 and whereas it’s technically focusing on males and boys solely, the corporate mentioned “girls are welcome too”.
Key items embody versatile shorts in a number of lengths for varied coaching wants; high-performance coaching tights accessible in full-length and a brief model; a collection of performance-driven T-shirts and engineered mesh tanks with strategically positioned perforation for enhanced air flow; a observe go well with in a number of colors; a padded vest with a V-neck closure made with ThermoMove high quality; high-length coaching socks, towels in several sizes and outsized water bottles.
