Translated by
Nicola Mira
Printed
January 23, 2025
Woolrich has proven at Milan Trend Week Males its third Black Label assortment, created in collaboration with US designer Todd Snyder, founding father of the eponymous New York-based label, who was named international inventive director of Woolrich Black Label on the finish of 2023.
Woolrich Black Label, Fall/Winter 2025-26 – DR
“We’ve had very interesting feedback from consumers on the Black Label line,” stated Lorenzo Flamini, CFO of Woolrich, speaking to FashionNetwork.com. “The Black Label line is currently available on our e-shop and at about 10 directly operated stores between Europe and Japan, as well as on the Todd Snyder e-shop and at the label’s 25 stores in the USA,” he added.
The Woolrich Black Label assortment for Fall/Winter 2025-26 is impressed by the volcanic and glacial landscapes of Northern Europe. It reinterprets efficiency outerwear and winter attire in a up to date method, combining performance, luxurious and magnificence. Snyder has named the 60-item assortment ‘Ice Fall’. It displays the essence of nature within the wilderness via key gadgets just like the oversize, glacier-inspired tie-dye parka, the triple-layered waterproof wool area jacket, and the water-repellent nylon cargo jacket, adorned with a printed sample evoking the frozen surfaces of Nordic lakes. Additionally included, a brand new tackle Woolrich’s iconic Buffalo Test shirt, enhanced with reflective fibres woven into the material.
Woolrich Black Label, Fall/Winter 2025-26 – DR
“My goal with this collection was to reinterpret the concept of ‘rugged luxury’, combining technical outerwear silhouettes designed for extreme conditions with fabrics of the highest quality, redesigned to resist the elements,” Snyder stated. “The result is a wardrobe that embodies the concept of ‘wanderluxe’: Garments that are as functional as they are sophisticated, perfect for exploring nature as well as city streets in style,” he added.
Woolrich has produced the clothes in collaboration with Italian producers together with Olmetex, Limonta, Bacci and Majocchi, aiming to develop unique materials combining excessive efficiency with magnificence. The color palette is minimalist and complicated, that includes hues like Meteorite Black, Oyster Mushroom and Cardamom Seed, accented with vivid Aurora Purple accents. “I wanted a mix of all the elements I love: streetwear, workwear, military style, vintage and luxury. The outcome is a collection that responds to the contemporary demand for garments that are as practical as they are stylistically unique,” stated Snyder.
Woolrich Black Label, Fall/Winter 2025-26 – DR
In retail distribution phrases, Woolrich is continuous its partnership with Baoxiniao Holdings Co. Ltd. The cope with the Chinese language group, proprietor of manufacturers like Saint Angelo, Hazzys, Bono and Camicissima, was introduced final December, and is geared toward increasing Woolrich’s presence in Asia.
“Our focus is on China, a market in which we already have a presence that we can define as superficial, but in which we want to grow via our new local partner. We’re planning to open a series of monobrand stores, the first few of them this year,” concluded Flamini. In response to firm coverage, he declined to share any element of Woolrich’s 2024 monetary outcomes.
