Footwear specialist Vivobarefoot continues its mission to reconnect individuals with the pure world via barefoot motion. The model has launched a brand new female-focused initiative and marketing campaign, ‘Just Try And Stop Us’, with a “bold and empowering campaign challeng[ing] outdated footwear norms and celebrates women reclaiming their natural strength, one step at a time”.
On the coronary heart of the initiative is Unbound, a brief movie directed by filmmaker Becky Hutner (Vogue Reimagined) and produced by Oscar-nominated Melissa Robledo (Meals, Inc.). The movie tells the story of ladies breaking free from restrictive footwear and “embracing the joy, power, and freedom of barefoot movement”.
‘We’ve come this far in footwear that work in opposition to us — think about the place we might go barefoot’ is the marketing campaign’s message. Additional, the marketing campaign is about “challenging conventions, stepping into our power, and rediscovering the incredible potential of our bodies when we move naturally”.
By means of the marketing campaign, Vivobarefoot invitations ladies to rethink what’s ‘normal’ with regards to footwear.
“Conventional footwear weaken toes over time, limiting pure motion and power. By going barefoot, ladies can reclaim the resilience, agility, and confidence which have at all times been theirs.
The marketing campaign launch coincides with Worldwide Ladies’s Day (8 March), “reinforcing Vivobarefoot’s dedication to championing feminine empowerment and well-being”.
Unbound might be showcased throughout the model’s platforms and by way of unique screenings.
