Peer-to-peer resale website Vinted has an attention-grabbing initiative launching on 22 March with its first-ever secondhand luxurious style showcase opening in London.
The ‘House of Vinted’ will characteristic solely luxurious items and can permit members to discover themed rooms with curated wardrobes from worldwide luxurious model creators.
The corporate mentioned the expertise will “celebrate the joy that can be found in reloving and reinventing designer treasures and will champion the ‘New Again’ feeling that comes with trading secondhand”.
It’s a by-invitation-only expertise with invited members in a position to discover curated wardrobes from names resembling Susie Lau, Victoria Magrath, Simran Randhawa, Giulia Valentina and Keiona Revlon.
It takes place in South Kensington townhouse lodge The Adria at Queen’s Gate, with totally different themed rooms providing a “distinct ‘past-forward’ experience — ranging from a sophisticated Art Deco Déjà Vu, the vibrant energy of Modern Eclectic’s Encore, to the resurgent charm of Cottagecore Comeback”.
Every room will comprise style items and equipment sourced by way of Vinted, from the positioning’s archives or from the creators’ personal private wardrobes. The wardrobes embrace manufacturers resembling The Row, Prada, Gucci, Maison Margiela and Jacquemus.
All of the items might be obtainable for buy and for these not invited, might be on the positioning from 25 March, with a part of the proceeds supporting Oxfam UK.
Additionally included within the on-the-day expertise is a Vinted café. It’s going to serve cold-pressed juices and a choice of candy and savoury treats. The pop-up area will supply workshops too, together with leather-based embossing and a ‘Luxury Style Surgery’ the place company can search skilled styling recommendation from stylist and wardrobe marketing consultant Manisha Sabharwal.
The corporate’s inventive director Emma Sullivan mentioned it’s “not just a unique opportunity to browse luxury pieces; it’s a celebration of the stories behind pre-loved luxury fashion. By making luxury accessible and affordable, Vinted invites guests to discover the timeless beauty of lived-in luxury, encouraging them to rewrite their own fashion stories with these cherished items”.
