Revealed
February 25, 2025
Lithuanian second-hand specialist Vinted has had no want for a slogan till now, shopper curiosity being pushed by the enchantment of classic trend. After turning into worthwhile in 2023, Vinted is now eager to consolidate its standing with clients, and has launched an advert marketing campaign that includes the ‘New Again’ slogan.
Vinted’s ‘New Again’ marketing campaign – Vinted
The marketing campaign has been developed in collaboration with manufacturing company 100%, and portrays 38 shoppers, males, ladies and youngsters, carrying the garments they use of their on a regular basis lives. The main target is, after all, on trend resale, and on how second-hand garments are thought-about.
“The best ideas are simple, genuine, and inspiring,” stated Emma Sullivan, artistic director at Vinted. “With ‘New Again,’ we’re shining a light on our members’ experiences and turning them into stories. ‘New Again’ is all about renewable joy, potential, and value. It’s a hopeful concept that will shape our brand’s creative journey for years to come,” she added.
The marketing campaign was launched within the UK and France in February, and can be launched in Spain, Italy and Poland the following few months.
Vinted’s ‘New Again’ marketing campaign
On the finish of 2024, Vinted stated it was not contemplating a inventory market itemizing in the meanwhile, a couple of weeks after reaching a valuation of €5 billion following a secondary shares funding.
Vinted is eager the enter the posh garments and equipment phase, and has just lately diversified by creating a bit devoted to shopper electronics. Vogue is nonetheless set to stay its core enterprise, as Adam Jay, CEO of Vinted Market, informed FashionNetwork.com in October.
