Revealed
October 23, 2024
An increasing number of manufacturers are utilizing synthetic intelligence of their advert campaigns and that features luxurious labels, though they’ve been comparatively gradual to undertake the tech in comparison with these additional down the value scale.
However the newest is Victoria Beckham and as one of many first luxurious manufacturers to embrace AI animation, it’s undeniably noteworthy.
Launching its new pre-SS25 signature Dorian bag with a phased rollout set to mix each “classic and experimental storytelling”, the corporate stated it “has once again proved its willingness to stay at the forefront of innovation, translating its brand aesthetic into new universes”.
On the coronary heart of the worldwide marketing campaign is the Dorian’s tagline — “More than meets the eye”. The corporate added that it is a social-first marketing campaign with the bag having made its official debut on Instagram.
Victoria Beckham labored with an AI artist, every asset being first generated utilizing a devoted platform. The Dorian was then shot individually and built-in in post-production.
“Existing somewhere between reality and fantasy, these sensual and deeply cinematic AI-generated images show the Dorian in a new light whilst driving organic engagement,” it added.
There’s extra content material to return because the marketing campaign rolls out, with the model aiming for Victoria Beckham to “continue to push boundaries, creating and driving conversation in the world of luxury”.
