Translated by
Roberta HERRERA
Printed
February 12, 2025
Beneath the artistic course of Alessandro Michele, Valentino is rekindling old-world romance this Valentine’s Day with a poetic tribute to like. The Italian vogue home has partnered with Dream Child Press, a literary group co-founded in 2022 by artist, poet, and filmmaker Matt Starr, identified for orchestrating literary happenings in sudden areas. To mark the event, Valentino has curated six modern texts—starting from playful musings to passionate love letters—supplied to its clientele as a chic nod to literary romance.
Valentino is reviving the artwork of affection letters this Valentine’s Day – Valentino.com
From February 12 to 14, shoppers visiting choose Valentino boutiques—together with addresses on Avenue Montaigne in Paris, Sloane Road in London, By way of Santo Spirito in Milan, Piazza di Spagna in Rome, and Madison Avenue in New York—could have the chance to pick one in every of these texts, which can then be hand-calligraphed on-site and despatched to their cherished one.
The featured authors embody Matt Starr, Anglo-American actress and artist Jemima Kirke, author and musician Brontez Purnell, American creator Mackenzie Thomas, identified for publishing her teenage diaries, Coco Mellors, the British-born, California-based novelist behind the acclaimed Cleopatra and Frankenstein, and Jerry Stahl, the celebrated American creator.
This initiative marks Valentino’s first collaboration with Matt Starr, with extra literary-inspired initiatives set to comply with within the coming months.
