Printed
October 25, 2024
Way of life and attire model True Faith has introduced Grammy award-winning artist Megan Thee Stallion because the face of its vacation marketing campaign.
True Faith faucets Megan Thee Stallion for vacation marketing campaign. – True Faith
Dubbed ‘The place Vacation Needs Come True’, the 360-degree marketing campaign will characteristic Megan alongside American rapper Hunxho within the model’s greatest appears and reward alternatives for the season.
Notably, the vacation assortment options True Faith’s signature horseshoe brand with eye-catching particulars like contrasting double-stitching on again pockets, jackets, and T-shirts. The marketing campaign contains seasonal drops showcasing Moto-inspired colour blocking, rock & roll touches, and edgy design parts like studs and distressed graphics.
Marketing campaign parts embrace wild postings in New York and Los Angeles, whereas every of True Faith’s almost 50 shops throughout the nation will characteristic life-size imagery of Megan and Hunxho. The marketing campaign will roll out throughout numerous touchpoints, together with OOH, a social media takeover with Dudette, vacation impressed Q&As on the model’s web site and app, celeb gifting, and extra.
“Working with True Religion is such a full-circle moment,” Megan stated. “I’ve been a fan of the brand since I was a kid, so it’s really exciting to star in this campaign and bring in the Hot Girl Holidays in a special way.”
Megan just lately co-hosted and carried out on the 2024 MTV Video Music Awards, following a number of Billboard Scorching 100 hits. She change into the primary Black lady to seem on the duvet of Forbes’ prestigious Underneath 30 difficulty in 2022, and was beforehand acknowledged as one in all TIME’s 100 Most Influential Individuals of 2020.
Along with her music and entrepreneurial pursuits, Megan continues to offer again via her Pete & Thomas Basis, which helps underserved communities.
“I couldn’t be more thrilled to mark our second annual holiday campaign with a partnership with Megan Thee Stallion who is hotter than hot right now but also, a ‘true’ fan which makes this a milestone moment for the brand,” stated Kristen D’Arcy, chief advertising officer, True Faith.
“I know that our loyal customers will love everything this campaign stands for. And with a diverse, 360-degree approach that includes tons of surprise and delight behind-the-scenes content, we’re confident that many new customers will have a chance to discover the brand as well.”
Wanting forward, True Faith will companion with Megan for a particular neighborhood occasion, ‘The place Needs Come True’, offering vacation presents to these in want via the Pete & Thomas Basis.
