Printed
December 17, 2024
Direct-to-consumer menswear model True Basic introduced on Monday its entry into 460 Goal shops throughout america.
True Basic expands into Goal shops nationwide. – True Basic
As of this month, Goal consumers should purchase True Basic’s viral Brief Sleeve Basic Crew, out there individually or as a part of a Goal-exclusive customizable bundle. The shirts can be found in black, white, navy, carbon, and navy inexperienced.
The growth into Goal follows a yr of retail development for the model, which has opened shops in 9 key U.S. markets since establishing its first brick-and-mortar location in 2023.
“Since launching True Classic’s first retail location in 2023, we’ve seen incredible demand from our customers who want to experience our brand in a hands-on way,” mentioned True Basic CEO, Ben Yahalom.
“In getting into a brand new part of distribution in partnership with Goal, we’re thrilled that we are able to proceed to develop True Basic’s retail footprint, making certain that every of our clients has easy accessibility to our top quality attire at accessible costs.”
Based in 2019, True Basic has achieved $500 million in income. It has served over 4 million clients throughout 192 international locations. Past its industrial success, True Basic is deeply rooted in philanthropy. Since July 2024, the model has donated over 250,000 T-shirts to homeless veterans, shelters, and faculties.
