Printed
December 24, 2024
California-based retailer Tillys has named skate boarders Ruby Lilley and Ryan Townley as new model ambassadors.
Tillys faucets skate boarders Ruby Lilley and Ryan Townley as model ambassadors. – Tillys
On this function, Lilley and Townley will probably be featured in Tillys just lately launched “Discover Your Style” marketing campaign. The marketing campaign highlights model values of confidence, self-expression, positivity and spreading “California Shine,” traits that they each embody.
Skateboarding additionally ties instantly into Tillys’ ideas. It’s identified for main youth trend tendencies, and is an avenue to constructing confidence and fostering psychological wellness.
“At Tillys, we’re grateful to have been part of skateboarding culture since we opened our doors in the 80’s. This relationship helps define our identity and the values we mutually believe in,” mentioned VP of selling, Bobby Gascon.
“With today’s challenging environment for young adults, we’re building an ambassador program to raise awareness on the importance of personal styling as a driving force for building confidence and fueling mental wellness. This approach being paramount within skateboarding, we are extremely proud to partner with Ruby and Ryan to help champion our “mutual” objective.”
To kick off the partnership, Tillys hosted an artwork present and silent public sale that includes authentic paintings from Townley.
“I don’t want to be put in a certain category of skateboarding or style,” mentioned Lilley. “I want to make my own, and Tillys backs me doing that through their Discover Your Style campaign, where they encourage confidence and authenticity.” Townley added: “I’ve always dealt with mental health. I also have a lot of friends throughout skateboarding who have struggled with it. So, being involved with Tillys that has a huge focus on mental health is very important not only for me, but for the entire skate community.”
