By
Reuters
Revealed
March 27, 2025
E-commerce platform TikTok Store mentioned it should launch to customers in France, Germany, and Italy on Monday, increasing its attain additional into Europe whilst TikTok faces being shut down within the U.S. if Chinese language proprietor ByteDance doesn’t discover an American purchaser.
Reuters
The buying arm of social media app TikTok has been accessible within the UK since 2021. It additionally launched within the U.S. in September 2023, and had robust gross sales over the vacation season final yr. However TikTok’s future within the U.S. is unsure except Chinese language proprietor ByteDance can discover an American purchaser.
TikTok Store has been attempting to carry extra Europe-based sellers on to the platform the place many retailers promote merchandise direct from China.
“In France, Germany, and Italy, we are already working with merchants to get their products listed on the platform and TikTok Shop will be available to our TikTok users from next Monday,” Jan Wilk, head of operations at TikTok Store UK mentioned in an interview with Reuters.
“My own expectation for Europe is to launch with more speed than we did in the UK, because in the UK four years ago this model was very new, we had to do a lot of education, we had to try out a lot of things to get the right fit.”
Grocery store chain Carrefour will be a part of TikTok Store in France, whereas fast-fashion retailer AboutYou and cosmetics model Cosnova will begin promoting on the German platform, the corporate mentioned.
TikTok Store, the place customers can run livestreams promoting every part from sneakers to eyeshadow and earn a fee on gross sales, is thought for discounted merchandise.
However Wilk mentioned the platform goals to diversify its vary of merchandise and costs, and pointed to gross sales of second-hand Birkin baggage by one luxurious items retailer on TikTok Store within the UK.
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