Revealed
January 13, 2025
Anticipate experiential retail to be a key driver to attract customers in-store this 12 months. And on the forefront is US out of doors model The North Face which has embraced synthetic intelligence (AI) to introduce “transformational… breakthrough projection technology” in London at its Regent Avenue flagship retailer.
The North Face
The retailer has engaged with award-winning experiential media options agency Temper Media to introduce these specialist options at its expanded 10,000 sq ft retailer that showcases one among its “most advanced digital integrations to date”.
This features a first-of-its-kind 360-degree projection dome that creates an immersive ‘basecamp’ expertise throughout the retail setting.
This practice-engineered set up we’re instructed utilises 5 synchronised Optoma projectors with Vioso projection know-how to ship a steady 30-minute visible journey “enhanced by nature soundscapes and custom scenting, transporting visitors from London’s urban landscape to remote wilderness locations”.
The set up additionally encompasses a 12.75 sq m LED wall (with high-precision 2.5-pixel pitch show know-how), “delivering dynamic brand content through a sophisticated Q-SYS audio and control system”. Additionally included is a custom-developed ‘White Pepperwood’ perfume that “enhances the entire experience and completes the multi-sensory journey”.
Martina Cerletti, director of Retail Advertising and marketing for The North Face- EMEA, mentioned: “In reimagining our Regent Street location, we sought to build a portal to the outdoors in the heart of London. Mood Media… has enabled us to break new ground in retail design, creating an environment that doesn’t just showcase our products but embodies our brand’s spirit of exploration and connects with our customers on a deeper, more emotional level.” Temper Media’s SVP, World Account Administration Jaime Bettencourt, added: “By dedicating prime retail house to immersive storytelling somewhat than product show, we’re serving to The North Face pioneer a brand new retail paradigm the place the bodily retailer turns into a vacation spot for exploration and discovery, not simply transactions.”
