Translated by
Roberta HERRERA
Printed
December 16, 2024
Bic, the French specialist in pens, lighters, and razors, has acquired full possession of Tangle Teezer, the famend British model of hairbrushes and equipment, in a €200 million cope with Mayfair Fairness Companions.
Tangle Teezer hairbrushes – DR
Based in London in 2007, Tangle Teezer debuted with its now-iconic, brightly colored detangling hairbrush, crafted from light-weight plastic. By 2024, the model had achieved an annual turnover of €70 million, providing a various vary of patented brushes designed to detangle hair whereas minimising harm, together with hair equipment and care merchandise reminiscent of sprays. Over the previous 4 years, Tangle Teezer has doubled in measurement and gained important market share within the extremely aggressive hairbrush and comb phase, valued at €4.5 billion.
“We are thrilled to acquire a leading brand in a dynamic and fast-growing category where we can add value,” mentioned Gonzalve Bich, CEO of Bic. “Both companies share a joyful, innovative, and entrepreneurial spirit, as well as a shared vision for growth,” he added.
