Printed
February 19, 2025
As Formulation 1 motor racing celebrates its seventy fifth anniversary, TAG Heuer is becoming a member of within the festivities to unveil a “stunning” new campaign video.
It marks the Swiss luxury watch brand’s return to Formula 1 racing with 2025 “marking the revival of a special partnership” . With a conceptualised and filmed marketing campaign that includes London as its backdrop, the marketing campaign brings its ‘We Are Back’ assertion message to life throughout the town.
And the “stunning” bit comes by way of TAG Heuer’s “cutting-edge projection mapping” at Europe’s largest mural website, that features a particular look from racing driver and broadcaster Naomi Schiff.
In her cameo look, Schiff sports activities the newest iteration of the Formulation 1, which combines a black dial with purple lacquer accents and a purple rubber strap. After all, the brand new marketing campaign video “captures the spirit of this new assortment, trustworthy to the idea of ‘Grand Prix by night time’ that formed the design of the timepieces unveiled in January.
