Revealed
February 20, 2025
Stella McCartney has unveiled its summer season 2025 marketing campaign starring Myha’la, Alex Consani, Eva Mendes and Raye.
Stella McCartney
And as anticipated with the eco-friendly label, there are different stars except for the human celebs. These well-known faces are juxtaposed with doves and “fantastical avians created with AI, inspiring others to see from different perspectives; a bird’s eye view”.
The corporate stated that “with nearly 50% of avian species in decline and 3.4 billion birds harmed or killed for feather down annually, it is a reminder that there could someday be a world where these creatures live only in fantasy if we do not save what we love”.
As that final assertion suggests, the marketing campaign is an evolution of the ‘Save What You Love’ manifesto that opened the designer’s summer season 25 runway present, a celebration of and call-to-action for birds impressed by writer and birdwatcher Jonathan Franzen’s ebook The Finish of the Finish of the Earth.
The marketing campaign additionally promotes what’s the label’s “most sustainable edit to date”, made with “96% conscious materials”.
So what in regards to the human stars of the marketing campaign, all of whom had been shot by Ethan James Inexperienced in New York? Myha’la is an actor and advocate for illustration in media in addition to ending racism and homelessness.
Named Mannequin of the 12 months on the Style Awards 2024, Alex Consani walked the runway present and featured within the Stella McCartney x Adidas Rasant coach marketing campaign. She’s a voice for inclusivity in vogue and help for trans kids.
Actor, mannequin and writer Eva Mendes, who was additionally within the winter marketing campaign, is an advocate for girls and youngsters and “uses her entrepreneurial initiatives for good, including a zero-plastic solution to consumer water”.
Award-winning Raye in the meantime “raises her voice for the injustices of the music industry, feminism and the environmental crisis, particularly its outsized impact on women of colour”.
