Printed
February 2, 2025
Spanx has teamed up with L’Enchanteur, the model created by twin sisters Dynasty and Soull Ogun, on the launch of a denim and jewellery capsule assortment.
Spanx groups up with L’Enchanteur to launch denim and jewellery capsule. – Spanx
The collaboration introduces a group of specialty jewellery designed to enrich the launch of Spanxsculpt ReDefine—a denim line designed to reinforce the decrease silhouette and showcase Spanx’s “best at bottoms” promise.
The gildings for the Spanxsculpt ReDefine assortment, embody three attachment types: belt loop chains, belt loop clasps, and outsized security pins. Clients can personalize their denim with a collection of 10 interchangeable charms, that includes Spanx-red gems, a pair of crossed legs impressed by Spanx’s unique packaging, and L’Enchanteur’s signature key and masks totems. Zodiac symbols and an iconic “booty” allure spherical out the gathering.
“We’re thrilled to collaborate on this exciting denim capsule with L’Enchanteur, a brand that shares our passion for innovation through design,” mentioned Katie Weeks, VP of brand name advertising at Spanx.
“This partnership highlights our commitment to empowering women who are driving change in industries and inspiring future creators, just as Spanx’s founder set out to do 25 years ago. The exclusive accessory capsule collection is the perfect complement to Spanxsculpt ReDefine, which introduces first-to-market technology, blending style with groundbreaking innovation.”
This marks L’Enchanteur’s first major brand partnership since winning the 2024 CFDA/Vogue Fashion Fund Award.
“We’re very excited to companion with such a dynamic, revolutionary model reminiscent of Spanx,” said Dynasty.
”Our collab with Spanx sets the tone for the blend of technology and design, paving the way for a new vision across industries. Immersing ourselves in body consciousness with awareness in our form, fitting the way we continue to envision ourselves.”
