Revealed
December 3, 2024
Songzio, the acclaimed style ahead Korean model, has opened its first flagship in Paris, smack bang in one of many Marais’ finest areas. Located at 10 rue Charlot, in Paris’ occurring third arrondissement, the Songzio Paris boutique was designed by Jay Songzio, the model’s inventive director, and Hypnos XP, a famend structure studio primarily based in Paris.
Inside of Songzio’s debut Paris flagship at 10 rue Charlot within the Marais – Songzio
In impact, the austere Korean brutalism of Songzio’s boutique stands out like a brass-band at a church funeral amid the neo-classicism of the Haussmannian environment. Based three a long time in the past by Track Zio in Korea, the model underwent radical change in recent times after design duties had been handed over to his son Jay Track in 2017.
“Songzio’s collections begin on a canvas where inspirations, ideas, and emotions of the season are painted. From this painting, each look is meticulously drawn and shaped into the final collection. The Songzio boutique in Paris captures this creative process, from the artist’s initial works to the completed collection,” the home pressured in a launch. The result’s an intriguing house unfold throughout 5 areas and two flooring, daring but calm, minimalist but advanced. A 7.5-meter-high concrete staircase, solid in place, connects the bottom flooring, the expansive basement retail house and the personal workplace on the primary flooring. Two extra annex areas inside the constructing are linked by a shared passageway, permitting personal company to discover unique items from Songzio’s runway collections. Inside, uncooked and textured concrete is paired with refined black oak. On the bottom flooring, monolithic columns stand with sculpted alcoves and oblique lighting, all linked by uncooked metal bars. An angular slanted wall cuts by the house, supporting a suspended jewellery drawer. Segmented mirror panels show the designer’s sketches, and a protracted, curved LED mild gently envelops the angular house. The brand new retailer’s debut providing options Songzio’s 2024 Autumn/Winter assortment, which can also be accessible in Printemps France, HBX, Farfetch, H.Lorenzo, Dantone. Together with a contemporary flagship in Seoul, this Paris boutique is a key component Songzio’s formidable drive to develop income by practically 20% in 2024 to $90 million in 2024.
