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December 5, 2024
Magnificence model Sol de Janeiro launched on Wednesday a brand new five-day set up at this 12 months’s Artwork Basel Miami Seashore.
Sol de Janeiro launches new set up at Artwork Basel Miami Seashore. – Sol de Janeiro
Operating via December 8, the multi-sensory expertise will rework the Miami Seashore Botanical Backyard right into a celebration of artwork, perfume, and Brazilian tradition.
Dubbed “Jardim Sol de Janeiro: A Garden for the Senses”, the model teamed up with three rising Brazilian feminine artists—Niege Borges, Barbara Tamilin, and Amanda Lobos—to carry its Cheirosa fragrance mists to life and celebrates its iconic physique lotions.
Notably, every artist has reimagined Rio de Janeiro’s iconic cellphone cubicles often known as “orelhões,” which interprets to “big ears” in Portuguese. Every artist has adorned these cubicles with authentic art work impressed by the model’s cult-favorite scents. Guests to the backyard will discover these interactive portals, surrounded by lush floral installations that heighten the expertise.
Sol de Janeiro’s Cheirosa fragrance mists have develop into synonymous with the model’s celebration of Brazilian tradition. Cheirosa 62 embodies the attract of Rio’s seashores, whereas Cheirosa 68 channels the vibrancy of the Tropicalia motion and Cheirosa 59 celebrates Brazilian bossa nova’s joyful spirit.
“Jardim Sol de Janeiro is so close to my heart—it’s our way of showing just how magical the connection between art and fragrance can be,” stated Heela Yang, co-founder and CEO of Sol de Janeiro.
“By bringing collectively our Cheirosa fragrance mists and the wonderful creativity of some extremely proficient Brazilian artists, we’re inviting you to step right into a sensory journey that celebrates the sweetness, vitality, and spirit of Brazil.”
