Skims has opened the doorways to its first-ever West Coast flagship retailer, in Los Angeles.
Skims opens first West Coast flagship retailer in Los Angeles. – Skims
Designed by the design studio Rafael de Cárdenas, Ltd., the 4,546-square-foot area is characterised by the intimate, body-focused aesthetic that defines Skims.
Notable options embody the model’s signature rounded-edge fixtures, customized tonal mannequins, and a seamless procuring structure. A 12-foot sculpture by Vanessa Beecroft welcomes guests, whereas a classy mixture of Corian, ultrasuede, and punctiliously curated lighting full the area.
The brand new flagship homes merchandise for each men and women, together with best-selling collections like Matches All people, Cotton, and Final Bras. Clients may also have entry to unique drops, such because the NikeSkims assortment, and an LA-exclusive ‘Skims loves LA’ merchandise line.
“Opening a Skims store in Los Angeles is a full-circle moment. This city has been a huge part of my life, and having a space here where people can experience the brand in person makes it even more special”, mentioned Kim Kardashian, co-founder & chief artistic officer. “We’re just getting started, and I can’t wait for what’s ahead.”
The shop opening follows the launch of a number of new areas throughout the U.S together with its New York Fifth Avenue flagship, with much more areas deliberate for 2025. Different shops could be present in Georgetown, Aventura, Austin, Houston, and Atlanta.
“Los Angeles has always been an important market for Skims and the place we call home, so opening a flagship store here was the natural next step,” added Jens Grede, co-founder & CEO, Skims. “Seeing our standalone stores come to life has been incredible, and we’re excited to keep expanding, giving both new and loyal customers a space to fully experience Skims.”
To have fun the launch, Skims is collaborating with Mel’s Drive-In to create Skims Drive-In, a reimagined eating expertise operating from April 2nd to April sixth. The historic diner will endure a Skims-inspired transformation, that includes a customized picture sales space, an unique menu, and signature design components infused into Mel’s retro aesthetic.
