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January 22, 2025
247, the performance-wear arm of fast-growing British trend model Signify, has introduced the launch of its first-ever operating and coaching footwear for women and men.
Launching at present (22 January) the ARC-1 Runner and ARC-2 Coach enters the efficiency footwear market, accompanied by a 12-piece attire assortment: 247 Archetype.
Signify says the launch follows the success of the model’s first foray into footwear in December, the place it collaborated with world sportswear big Puma to launch the PUMA x 247 Deviate Nitro Elite 3 trainers, “which sold out within minutes after launch”.
It famous ARC-1 and ARC-2 mark a “significant development of the 247 line as it continues to evolve within the performance and fashion space as a brand of cult status in the running and hybrid training sectors”.
The ARC-1 Runner “combines innovative engineering and modern design” for a flexible operating and way of life coach. Appropriate for shorter distances, it’s designed for optimum efficiency in 5-10 km runs and on a regular basis put on.
In the meantime, the ARC-2 Coach is designed for hybrid gymnasium actions, equivalent to energy coaching and conditioning classes, “delivering stability, consolation, and lateral assist”.
Represent’s entry into the performance trainer market will also kick off “an exciting set of product developments and releases in 2025”.
George Heaton, co-founder and creative director of Represent said: “Launching 247 footwear has been a major goal on the vision board since the brand took off back in 2020. 247 has evolved so much since then and to have another mission come to life is amazing to see. “After two years of designing and high-quality tuning – we’ve created two footwear to serve our health neighborhood and that is just the start of what’s to return.”
