Given the mercurial nature of trend, it is a provided that issues change. In right this moment’s local weather of manufacturers arising weekly, it is exhausting to think about rather a lot, if any, attire labels in right this moment’s market nonetheless round in 100 years.
Thus, reaching this milestone isn’t any minor feat. 2025 marks Spanish shoe model Pedro García turning into the most recent centenary label to affix different Spaniard-founded labels reminiscent of Loewe, Balenciaga, and Lottusse on this unique membership. FashionNetwork.com spoke to Pedro García III, the founder’s grandson and inventive director who runs the corporate with CEO and sister Mila García, on how this small household model has change into an enormous in luxurious footwear.
Pedro García III – Courtesy
The model held a New York presentation throughout New York Vogue Week, introducing a set to commemorate the event rooted in informal class it is recognized for simply forward of its retail debut each on-line on its e-comm web site and websites in 48 nations, in addition to its bodily retailers in 28 nations. The Necessities Assortment encapsulates heritage and timeless class in forward-thinking, minimal, barely-there sandal silhouettes. Most types characteristic Swarovski crystals, a partnership the model has had for 25 years.
“We’ve experimented with materials for decades to create a more modern decorative language. The appeal of a shoe isn’t determined by its height; flats can be as stylish, edgy, and sophisticated as heels. The crystals support their philosophy, ‘Think party, wear daily,’ García said, adding, “Sophistication should not come on the expense of consolation; we experiment with new supplies, finishes, and methods that result in innovation and enhanced consolation.”
Those familiar with the brand also know that, practically speaking, Pedro García shoes are perfect for navigating Europe’s cobblestoned streets and paseos. “Lots of our American purchasers inform us they particularly hunt down our footwear for his or her European holidays,” he added.
Contained in the Pedro García manufacturing unit – Courtesy
The company began with deeply local Spanish roots in the Alicante region of Spain, known first for the espadrille-making region thanks to the esparto grass that thrived there. The area evolved into a more refined footwear production hub during the Second Industrial Revolution. Pedro García Amat opened a shop in Elda in 1925, producing leather baby shoes a few years after introducing shoes for children ages 10-15.
In 1934, Pedro’s son Pedro García Vidal was born and grew up in the factory, ensuring an heir to continue the brand. He officially joined the family business in 1953, and according to García, the 3rd took the company on the trajectory that has kept it going since.
“Our father expanded it, laying the muse for what it’s right this moment. He performed a key position in guaranteeing the enterprise endured with a imaginative and prescient and power to develop it, efficiently navigating the transition from the primary era to us,” continued García. “Greater than instructing us to be shoemakers, he confirmed us entrepreneurship and its dangers. He inspired us to suppose large. We remodeled it into a up to date model with a definite identification.”
After Pedro the First had added men’s shoes to the line, Pedro the Second introduced women’s shoes and a new factory to make them in; opened international sales to America, Australia, New Zealand, and Germany and helped establish the First National Footwear Fair in Elda. (American shoemaker Stuart Weitzman has also produced in Elda since 1986.)
The Pedro García Spring/Summer 2025 collection – Courtesy
In the last decade, the family’s fourth generation joined the company: Zahara García as its marketing and communication director and Candela Albert García as marketing project manager and e-commerce optimization.
“Every era has contributed to the corporate’s regular evolution. Now, with the fourth era, we really feel extra energized than ever to proceed this journey we love,” he added. They’ve also remained independent.
“There have been discussions with totally different entities over time, however we stay a family-owned enterprise, producing in our manufacturing unit in a small Spanish metropolis, with a world imaginative and prescient and a agency dedication to excellence, artisanal values, and the Made in Spain philosophy. After all, in a household enterprise, feelings inevitably intertwine with the corporate, generally resulting in tough moments. However ultimately, the positives far outweigh the challenges,” he continued.
Its worldwide imaginative and prescient is current in 48 nations, with bodily retail in 28, and the U.S. topping the checklist as its most essential market.
‘Seasons: A Journey By way of Spain with Pedro García’ – Courtesy
“Our most vital focus is digital, with important investments in strengthening our e-commerce platform and growing new digital methods with retail companions and proceed to develop globally,” García continued.
Its physical retail strategy remains through partnerships with key clients. The brand has short, and mid-term plans to develop dedicated corners and pop-ins at premium retailers worldwide.
Specific to the anniversary, short-term plans include in-store events with majors worldwide, such as Nordstrom, Neiman Marcus, Selfridges, El Corte Inglés, and Level Shoes, among others. Among the presentations that immerse customers in our brand’s design and craftsmanship will be a New York event co-hosted by Rickie de Sole, VP and Fashion Director at Nordstrom, and Gala González, our global ambassador. The commemorative book “Seasons: A Journey By way of Spain with Pedro García” will be centric to these events.
“The e book captures the essence of our model via a fantastically curated journey throughout Spain with imagery by Daniel Riera. It affords a deep dive into our visible and cultural archives, collected over journeys and seasons, that showcase Spain’s wealthy creative and craft traditions.The e book invitations readers to embark on this journey with us, reflecting Pedro García’s design philosophy, craftsmanship, and values which have guided us for a century,” García added.
The book may sum up the first 100 years but plans to go on for another 100.
“We stay dedicated to our artisanal values, our area, its individuals, and the preservation of expertise. We do not imagine in quick trend. As a substitute, we create timeless, high-quality merchandise designed to face up to the take a look at of time.”
