On March 25, Chinese language nationwide style model EP YAYING offered a style show-themed “Elegance” (Ya), kicking off this season’s Shanghai Vogue Week. With the idea of “Shaping New Dimensions, Building the Unseen,” the Shanghai Autumn/Winter Vogue Week 2025 showcased practically 100 new product debuts, a thousand brand-first exhibitions, and dozens of high-profile worldwide collaborative launch occasions.
2025 A/W Shanghai Vogue Week – Credit score: SHFW Committee
On the opening day, EP YAYING showcased a gap present on the Xintiandi venue, themed round three narrative dimensions: “Elegant Realm” (Ya Realm), “Elegant Melody” (Ya Melody), and “Elegant Motion” (Ya Movement). Featured have been cross-disciplinary collaborations with Yang Jinqiu, an heir of Miao paper-cutting, and Zou Yingzi, a national-level intangible cultural heritage heir (Suzhou embroidery), deconstructing the city cloth of Shanghai and the cultural genes of the Jiangnan area with modern creative methods.
EP YAYING offered a style show-themed “Elegance” (Ya), kicking off this season’s Shanghai Vogue Week. – Credit score: EP YAYING
Past the runway, EP YAYING additionally launched a number of initiatives on the 2025 Shanghai Autumn/Winter Vogue Week. One notable initiative is the Shanghai EP YAYING Home, a key venue within the model’s business strategic structure. This cultural lounge, housed in a century-old mansion, was co-created with architectural designer Lv Yongzhong and reconstructed beneath the idea of “home culture,” reviving the essence of “home.”
Moreover, EP YAYING collaborated with famend costume designer Huang Wei to current the style artwork exhibition “Time-Woven Brocade: Peony Dream.” This exhibition, centered across the model’s signature components—peonies and jade—recreates millennia of style evolution by means of set up artwork, showcasing the dialogue between conventional patterns and fashionable silhouettes.
EP YAYING not solely introduced its style present to Shanghai Vogue Week but in addition deeply participated in Shanghai’s style “infrastructure” building, co-creating and prospering in a number of dimensions corresponding to inventive design, intangible cultural heritage inheritance, spatial artwork, and channel building. This opening of Shanghai Vogue Week additionally foreshadowed the model’s give attention to the worldwide market, with Shanghai as its pivot.
Chairman Zhang Huaming emphasised in his speech: “The beauty of great elegance, inherited in a single garment. With its long history, the 36-year development journey of Chinese culture has nurtured EP YAYING’s growth. In this new era of national rejuvenation and cultural confidence, EP YAYING is guided by outstanding traditional Chinese culture, striving to cultivate this beautiful career, focusing on creating beauty, and serving customers’ beautiful lives with heart.”
The ecology of Shanghai Vogue Week has constantly supported extra younger Chinese language design manufacturers from the inventive stage to the business stage. The 2 official present venues of Xintiandi and Labelhood are primarily based on such positioning settings.
This season, established designer manufacturers Comme Moi, Xuzhi, Brief Sentence, Shushu/Tong, Yirantian, Oude Waag, WMWM, Personal Coverage, Ruiruirul, and Youwei insisted on connecting with their consumers and key customers by means of runways. In distinction, rising manufacturers corresponding to Zita Tan, Visitor Home, Tongwang, and Papi Lav debuted throughout style week. To commemorate its 88th anniversary, Three Gun, the celebrated nationwide model, hosted a style present at Xintiandi and concurrently held the “Three Gun 88th Anniversary Brand Exhibition” on Huaihai Highway.
Xuzhi offered his Tenth-anniversary present at Xintiandi. – Credit score: SHFW Committee
Within the commerce sector, the whole space of the 2025 Autumn/Winter Vogue Week Mode exhibition reached 15,000 m², attracting over 200 manufacturers from 34 nations, with abroad manufacturers accounting for 57%, demonstrating the robust magnetic impact of the Chinese language market. The variety of guests on the primary day of the Mode exhibition elevated by 29% in comparison with the earlier season (October 2024), and the variety of consumers and brokers visiting the exhibition additionally elevated through the five-day occasion.
The worldwide components of this season’s commerce exhibition have been additionally totally displayed. Pushed by the “Africa Reimagined China Market Program,” 22 prime African manufacturers—highlighting handmade weaving, pure dyeing, and environmentally pleasant processes—have been in a position to showcase the worldwide potential of African style at Mode.
MIK Vogue from South Korea introduced 12 native Korean manufacturers, presenting the revolutionary momentum of the Korean style business with cutting-edge expertise, experimental design, and sustainable ideas. The Royal Thai Embassy Shanghai Workplace (DITP) and the Industrial Workplace of the Royal Thai Consulate Common in Shanghai joined palms with Ontimeshow to carry 16 Thai style and way of life manufacturers this season.
The “Bangkok Showroom” collection of occasions made its China debut in Shanghai. It offered the distinctive allure of Thai design to Chinese language customers and business professionals and promoted in-depth cooperation between the Chinese language and Thai style industries. As well as, manufacturers from greater than 30 nations, together with France, the UK, Italy, Spain, Sweden, Belgium, Japan, Vietnam, and India, gathered at this season’s style week to discover the various alternatives within the Chinese language market.
Notably, within the broader context of world style integration and in-depth exchanges, Deary Raphael, a senior purchaser from Paris Printemps’ menswear division, and Ash Ghazali, inventive director of Singapore’s luxurious multi-brand retailer Membership 21 beneath the COMO Group, have been in attendance. Their participation underscores the rising collaboration between the worldwide style business and China.
“The Chinese market presents significant potential. As a vast and rapidly evolving fashion landscape, it is undergoing increasing maturation. Consumers are becoming more discerning, recognizing the distinctions between the international fashion industry and its domestic counterpart. Chinese designers aiming to compete globally must be acutely aware of these nuances. Nevertheless, this market offers an exceptional launchpad for many designers within China,” commented Raphael.
Deary Raphael, from Paris Printemps, was in attendance this season. – Credit score: SHFW Committee
