Revealed
October 23, 2024
Schwarzkopf revealed on Wednesday the appointment of celeb hair colorists Jacob Schwartz as U.S. hair coloration development ambassador and Tracey Cunningham as U.S. inventive director of coloration and approach.
Jason Schwartz (left) and Tracey Cunningham – Courtesy
The partnership with Schwartz culminates after years of utilizing Schwarzkopf skilled formulation along with his A-Listing clientele, together with Margot Robbie. Schwartz first aligned with Schwarzkopf for a collaboration with Mattel in 2023 for its BlondMe vary, the place the colorist taught on obtain iconic blonde coloration.
From right here, Schwartz, who works alongside Cunningham at Mèche Salon, then reintroduced her to Schwarzkopf, which led her make the change to the model at her co-owned salon.
“Tracey and Jacob are synonymous with servicing the Hollywood elite and forever being on the forefront of fashion-forward hair trends. Their commitment to color excellence made them the ultimate partners,” mentioned Michelle Chandler, basic supervisor of Schwarzkopf skilled U.S.
“In addition to working with A-list talent daily where their color expertise shines, what really drew us to Tracey and Jacob was their warmth and openness to share and educate on their techniques. Through continued colorist education, these partnerships will encourage clients to request Schwarzkopf Professional products in the salon to recreate their favorite celebrity looks. No matter where clients are located, they can trust that salons carrying Schwarzkopf Professional will give their colorist the tools needed to deliver their desired look.”
The Henkel-owned hair care model mentioned the announcement types a part of its technique to elevate its presence in North America, because the German model grows its community of ambassadors. Final 12 months, Schwarzkopf tapped Chris Appleton, as a Schwarzkopf international coloration ambassador.
