Printed
October 15, 2024
Saks Fifth Avenue unveiled on Tuesday its vacation marketing campaign, coinciding with the one centesimal anniversary of the flagship Saks Fifth Avenue retailer in New York Metropolis.
Saks Fifth Avenue launches ‘Presents of Delight’ vacation marketing campaign. – Saks Fifth Avenue
Dubbed ’Presents of Delight’, the marketing campaign highlights the very best of the vacations by a curated assortment of items, winter wardrobe upgrades, new-to-Saks manufacturers, unique merchandise, and experiences that additionally give again.
“Throughout the holiday season, we look forward to captivating customers’ imaginations and evoking feelings of joy, curiosity and delight through compelling content and memorable experiences across Saks Fifth Avenue,” mentioned Emily Essner, chief advertising and marketing officer, Saks.
“As a leading voice in luxury fashion, our priority is to ensure luxury shoppers receive elevated holiday offerings and inspiration throughout their shopping journeys, whether buying gifts for themselves or for others.”
Notably, Saks.com is now home to a Holiday Gift Guide Shop, with curated categories such as Gifts For Her, Gifts For Him, Gifts For Kids, Beauty Gifts, and Stocking Stuffers.
Meanwhile, the Holiday Dressing Shop highlights the latest holiday trends, including all-over sequins, velvet blazers, metallics, and corduroy, for customers to express their personal style for holiday parties or vacation getaways.
New-to-Saks brands include The Elder Statesman and Fear of God Essentials, while up-and-coming designers such as Glass Cypress, Neous, Nicholas Daley, and Róhe have also joined Saks’ curated collection. Shoppers can equally discover exclusive merchandise for the holidays from sought-after designers like Ami Paris, Casablanca, Jacquemus, and LaQuan Smith.
“Yearly, our clients search Saks’ distinguished edit to information them by the vacation season for one-of-a-kind items, occasion apparel, vacation-ready kinds and chilly climate attire,” added Tracy Margolies, chief merchandising officer, Saks.
“We’re dedicated to assembly our clients wherever they’re for the vacations, be it touring or staying at house, with a recent, seasonal assortment crammed with the most recent tendencies and unique merchandise that complement their luxurious existence.”
For the fifth consecutive 12 months, Saks is providing one-of-a-kind experiential vacation packages, with proceeds supporting the Saks Fifth Avenue Basis’s mission to make psychological well being a precedence. Notable experiences embody an opportunity to attend a reside taping of Saturday Night time Reside and the chance to have your canine featured in a Saks marketing campaign, amongst others.
On the flagship Saks Fifth Avenue retailer in New York Metropolis, Saks will host a pop-up Ralph’s Espresso store on the primary flooring, providing signature drinks and giftable merchandise from Ralph Lauren. Visitors may even discover seasonal choices at L’Avenue at Saks, which is able to function a brand new holiday-inspired menu with festive cocktails and desserts.
Lastly, Saks’ iconic vacation home windows will return, showcasing luxurious vogue in opposition to a vacation backdrop.
