Canadian outside way of life model Roots has named Canadian NCAA basketball participant Toby Fournier because the model’s first feminine ambassador for its activewear class.
Roots faucets NCAA basketball participant Toby Fournier as first feminine activewear ambassador – Roots
On this position, Fournier, a freshman at Duke College and reigning ACC Rookie of the 12 months, will symbolize Roots Activewear in sport-adjacent advertising content material each on and off the court docket.
Fournier first made headlines at 14 with a viral dunk and shortly gained worldwide recognition on the FIBA World Basketball Summit. A 6-foot-2 energy ahead, she ranked tenth in ESPN’s Class of 2024. She has represented Canada on the worldwide stage, incomes a bronze medal on the U19 Ladies’s FIBA World Cup.
“Toby embodies the spirit of Roots: passion, resilience and an unwavering commitment to excellence. She is a true rising star in the world of women’s basketball, and as a brand that has always celebrated athletics, we are thrilled to have her join the Roots family,” mentioned Leslie Golts, chief advertising officer at Roots.
“Through this partnership, we aim to inspire young athletes across Canada and beyond and share with more people the high-quality and thoughtfully crafted breadth of our activewear products.”
The partnership underscores Roots’ dedication to supporting rising feminine athletes and increasing the attain of its high-performance activewear. It additionally builds on the corporate’s current collaboration with the WNBA, permitting Roots to proceed to play a key position in outfitting athletes with sport-inspired attire and leather-based items.
Fournier added: “I’ve been wearing Roots since I was a kid, and it’s always been a brand that stands for quality, comfort, and style. For me, Roots represents authenticity and the freedom to move without limits. As I push myself to new heights in basketball, I’m honoured to align with a brand that values both innovation and purpose. I’m so excited to share this journey with the Roots community!”
