With an already in depth merchandise again catalogue to their title, The Rolling Stones have now now added an upcycled capsule assortment to the line-up beneath the band’s RS No 9 retailer banner.
The road’s been named ‘Stones Reimaged’, that includes attire “that breathes new life into iconic graphics, creating exclusive and limited-edition pieces that give fans the opportunity to own a piece of rock history, all the while embracing an eco-friendly approach”. The collection features three exclusive pieces made from deadstock originating from the 2022 ‘Sixty’ tour range. The apparel includes two panelled tees, a unisex and cropped version (priced £60), and a long sleeve T-shirt (£70). It also includes a new woven label also crafted from recycled polyester.
Produced by Bravado, Common Music Group’s model administration firm, the gadgets have been reimagined and made by London-based social enterprise firm Trend-Enter, which is “dedicated to ethical garment manufacturing and sustainable practices within the fashion industry”. Its CEO Jenny Holloway stated: “This campaign shows real innovation in action by upcycling dead stock from previous Rolling Stones tours and then uniquely cutting up the T-shirts to create new and innovative designs.” The limited-edition assortment is obtainable at its London Carnaby retailer, and on-line.
