Revealed
December 6, 2024
Image London’s Soho in 1962, “a throbbing metropolis bustling with excitement as a new cultural era emerged” . It’s additionally when The Rolling Stones performed its first gig on the Marquee Membership and to mark the event, the legendary rock model has launched its first ever… nice perfume.
In a “new venture that celebrates [The Stones’] timeless legacy” RS No.9 is a partnership between the band, perfume innovator Nirvana Manufacturers and merchandising firm Bravado.
The “unique scent that summons the spirit of a scene that made history, the place where it all began” options key elements together with “bourbon notes of velvet… as warm leather brawls under electric musk while tempting patchouli and sultry oud seductively linger”, we’re instructed.
The bottle design is impressed by The Stones’ RS No.9 Carnaby retailer on London’s Carnaby Road and “brings to life the vivid graffiti-style song lyrics that decorate the store’s glass floor in a new form, adorning an elegant apothecary-style bottle”.
The cap options the now-famous tongue and lips brand created by John Pasche in 1970, “as a nod to the eternal life of a band”. Collectively, The Rolling Stones mentioned: “It’s the perfect fragrance for those who dare to be different, and we hope it will bring some joy to our fans”.
Created by perfumer Catherine Selig, she mentioned of her “dream” challenge: “I wanted to capture The Rolling Stones’ timelessness – their inimitable style, rebellious spirit, and the feeling of freedom their music still inspires. Every note represents a different facet of the Stones’ legacy, from their soulful melodies to their on-stage unpredictability. This fragrance is a journey through their world, filled with richness, texture, and bold contrasts.”
RS No.9, in the meantime, is restricted to 999 numbered bottles, “a statement of individuality, echoing the timeless allure of The Rolling Stones, and evoking a time when everything was there for the taking”.
Every 100ml bottle is priced at $99.99. (£78).
