Revealed
February 24, 2025
Okay-Pop’s world attraction continues to defy the ups and downs of the music enterprise and its ongoing reputation means its stars stay in excessive demand for advertising campaigns, particularly for trend companies.
Yeji for Roger Vivier
Now Roger Vivier has introduced Yeji as model ambassador. The French luxurious footwear and equipment firm mentioned that “as a leading figure in the K-pop world, Yeji embodies a bold and contemporary vision of style, perfectly aligning with the Maison’s heritage of elegance, creativity, and innovation”.
And it added that she’s “an icon for a new generation of fashion-forward individuals. Her influence extends far beyond music, shaping the cultural landscape and connecting with a dynamic global audience. With this partnership, Roger Vivier strengthens its ever-growing relationship with the world of K-pop, embracing its undeniable impact on contemporary fashion and luxury”.
The corporate confused its “commitment to embracing a diverse and global vision of luxury” and mentioned it appears ahead to “showcasing this creative synergy through upcoming projects and exclusive collaborations”.
The label has drawn its ambassadors and marketing campaign stars from a large pool of celebrities all over the world. Final summer time, for example, it introduced Xin Zhilei as its newest model ambassador, saying the award-winning Chinese language actress will work with the corporate to “celebrate some of the brand’s most iconic creations”.
And only a few months earlier it unveiled American Academy Award winner Laura Dern — its “ambassador and friend of the House” — in its newest marketing campaign, the primary set up of the Vivier Specific ‘Travelling Icons’ video sequence.
