Revealed
October 17, 2024
Vogue retailer Revolve introduced on Thursday South Korean-Canadian Ok-Pop artist Jeon Somi as its first-ever world model ambassador.
Revolve names Ok-Pop artist Jeon Somi as first-ever world model ambassador. – Revolve
The partnership launches with a 90s chromatic-inspired marketing campaign starring Somi. Together with the marketing campaign, followers can store a curated edit of handpicked items that mirror her trend sense, together with a customized look designed particularly for the collaboration.
“We are so excited to welcome Jeon Somi to the Revolve family. This marks our first-ever global campaign, reflecting our commitment to supporting our growing business in Asia and leading the way in fashion innovation,” stated Raissa Gerona, chief model officer, Revolve Group Inc.
“Somi has a massive, highly engaged fanbase and is a major cultural influence and trendsetter while always staying authentic to who she is. We are continuously inspired by her self-confidence and the energy she brings through her music and cannot wait to bring our collaboration to life. Together, we aim to create a synergy that celebrates her artistic vision and resonates with fans worldwide, fostering a deeper connection between music and fashion.”
Somi’s distinctive strategy to model aligns seamlessly with the retailer’s aesthetic, making her the perfect selection for this partnership. By way of the collaboration, she will even work with Revolve on integrating her music into advertising campaigns, social content material, and particular appearances.
“Revolve has always been my go-to destination for fashion that compliments my style on and off the stage. I am honored to be their first global brand ambassador and officially introduce Revolve to the K-Pop community,” added Somi.
“Through this partnership, I want to convey my personality through fashion and empower my community to express their individuality. It’s important to me that this collaboration resonates with my fans, creating something they will truly enjoy and connect with. I am always pushing the boundaries of how to engage with my fans, and Revolve is the perfect way to do that.”
