Translated by
Nicola Mira
Printed
January 29, 2025
New York trend model Rag & Bone exhibited on the latest Pitti Uomo 107 menswear present, the place it offered its newest assortment and supplied info on its operational evolution, a few 12 months after it was acquired by Guess in partnership with model administration agency WHP World. Los Angeles-based Guess, based by the French Marciano brothers, at the moment controls Rag & Bone’s total working actions, and owns the model’s mental property collectively with WHP World.
Andrew Rosen,govt chairman of Rag & Bone – Courtesy
FashionNetwork.com learnt the newest about Rag & Bone in an interview with Govt Chairman Andrew Rosen, who was appointed within the position lower than 9 months in the past and is tasked with overseeing the enterprise’s general technique, in addition to its senior govt workforce. Rosen is working carefully with Guess co-founder and artistic director Paul Marciano, and Guess CEO Carlos Alberini, in addition to Yehuda Shmidman, president and CEO of WHP World. Rosen spent the early a part of his profession at Calvin Klein, and in 1997 he co-founded the Concept label, spearheading its development as CEO for over 20 years. He’s at the moment a busy investor and mentor to a number of US trend manufacturers, together with Alice + Olivia, Veronica Beard, and TWP.
Style Community: How is Rag & Bone progressing alongside its new path after the acquisition by Guess/WHP, and what are its strategic targets?Andrew Rosen: What Guess and WHP appreciated probably the most about Rag & Bone have been the model’s energy and its loyal clientele. Our shared ambition is to proceed to spice up the model via additional advertising and marketing initiatives, retail enlargement, and new activations, particularly in Europe. We’re planning to open a number of monobrand shops in Northern Europe this 12 months. FN: Have you ever employed new executives to guide this part?AR: Guess has workplaces and sources all through Europe, which we at Rag & Bone are leveraging with a purpose to increase and contribute to our rising enterprise within the area. Designer Robert Geller joined the model in January 2024, including his in depth expertise to our menswear assortment. Each we and our clients are actually enthusiastic about what he has created for us.
Rag & Bone’s menswear designer Robert Geller
FN: What does Rag & Bone’s vary at the moment encompass? Will it’s broadened to incorporate different product classes? Does exhibiting on the latest Pitti Uomo present suggest you are planning to increase in Europe, initially in Italy?AR: Rag & Bone is famend for combining conventional British tailoring with traditional American workwear and denim merchandise. In 2025, we are going to proceed to increase our life-style assortment by collaborating with numerous companions in classes like watches, purses and eyewear, each for our direct retail channels and our industrial companions. Pitti Uomo is an especially necessary platform for reaching a brand new viewers with our model. We see increasing into Europe as the subsequent logical step for our firm. We now have at all times had a robust place within the UK, however we’re now planning to increase our retail footprint into continental Europe, particularly in Germany and the Netherlands, the place we are going to open our first retailer in Amsterdam, later probably getting into Sweden, Norway and Belgium. Amongst our new openings, probably the most vital might be a 2,000-square-metre flagship in Düsseldorf, our second bodily retailer in continental Europe. Our enlargement plan additionally consists of the opening of recent shops in strategic places in Germany’s main buying districts, in Munich, Hamburg and Berlin, and a 3rd retailer within the UK. FN: The upcoming addresses asides, what number of monobrand shops does Rag & Bone function?AR: Rag & Bone has a really strong DTC platform, comprising over 50 monobrand shops worldwide [across the USA, the UK, Australia and Japan]. Additionally it is distributed through multibrand retailers in 53 international locations, and has a extremely environment friendly e-shop; the DTC channel accounts for 60% of our enterprise.
Rag & Bone, Fall/Winter 2025-26
FN: What was Rag & Bone’s 2024 income? How a lot did the model generate within the home market, and the way a lot overseas? What’s your income forecast for 2025? Which product class is your bestseller?AR: We closed 2024 with a income rise of greater than 20% over the earlier 12 months. We’re anticipating the identical development price in 2025, if no more, whereas we’ll proceed to broaden our product classes and our presence within the direct retail and wholesale channels. FN: What are your foremost markets?AR: The USA account for over 75% of our enterprise and is our largest market, however the firm has very formidable plans for increasing its presence globally. FN: What’s your merchandise’ value vary?AR: Our T-shirts promote from €90, denims from €200, and tailor-made gadgets from €500. So far as outerwear and leather-based merchandise are involved, these are gadgets with retail costs as much as €2,400. We now have a variety of costs relying on the product class. By way of design, high quality and value, Rag & Bone is positioned on the prime finish of the modern market. FN: What number of staff do you’ve gotten? Are you planning to rent extra employees?AR: We at the moment have about 500 staff within the USA. A quantity that can proceed to extend as we implement our world enlargement technique.
Rag & Bone, Fall/Winter 2025-26
FN: The place do you manufacture your merchandise? Within the USA solely?AR: Our sourcing vary is very diversified. We produce lower than 10% of our merchandise within the USA, however as a contemporary, modern trend model we supply materials from prime producers, and we manufacture our merchandise in a few of the world’s prime factories. Product-wise, the Rag & Bone Fall/Winter 2025-26 assortment offered at Pitti Uomo is named ‘This Should Be the Place’. It’s impressed by the New Wave music motion and the power that characterised New York within the early 80s, a mix of punk, pop and avant-garde influences. Mixing retro and futuristic components, the gathering pays tribute to that interval’s youth tradition, that includes a mixture of tailor-made gadgets, refined outerwear, and knitwear. There’s a particular concentrate on denim, together with the debut of a brand new vary of modern denim known as ‘Infuse’. Its gadgets are created from uncooked denim, and bear a posh ending course of that creates contemporary, genuine appears to be like.
