American style model on Monday opened its devoted Australian e-commerce website, because the New York-based firm appears to make additional inroads within the southern hemisphere market.
Rag & Bone
The brand new on-line retailer will provide the total vary of Rag & Bone’s males’s and ladies’s designs to the Australian on-line shopper, offering e-commerce guests with an enhanced personalised purchasing expertise, simple navigation, safe cost choices, and improved supply with the opening of a brand new native warehouse in Australia.
“We’re regularly increasing Rag & Bone’s presence in Australia and am thrilled to incorporate the roll-out of Rag & Bone e-commerce channel to the Australian market which supplies us a possibility to attach with our followers in a extra significant means, delivering a personalised seamless end-to-end purchasing expertise,” said Paul Smith, managing director of Signal Brands Australia, the newly formed local distributor of Rag & Bone in Australia.
The e-commerce debut in Australia comes simply months after Rag & Bone opened a brand new retailer in Sydney’s upscale Double Bay precinct in December final 12 months.
Positioned at 31-33 Knox Avenue, the brand new retailer embodies Rag & Bone’s city aesthetic, but approachable, environment, reflecting Double Bay’s stylish subtle vibe. It homes a curated number of the model’s menswear and womenswear collections, together with jackets, denim, outerwear, equipment, and footwear.
In early 2024, Guess Inc. and world model administration agency WHP International introduced a definitive settlement to amass Rag & Bone.
As a part of the acquisition, Guess took the reins of Rag & Bone’s operational property, whereas collectively proudly owning its mental property with WHP International.
