German sports activities attire and footwear large Puma has signed an official settlement with the Premier League, succeeding Nike in a number of key areas within the most-watched soccer league globally.
Puma x Premier League Partnership – Puma
The deal is a part of Puma’s “strategy to elevate the brand and strengthen its sports performance credibility,” the corporate mentioned in a launch.
This landmark collaboration will see Puma develop into the official ball provider of the Premier League, offering all match balls in any respect league matches from the beginning of the 2025/26 season in August.
By means of this partnership, Puma may even help the Premier League throughout a number of initiatives, from community-based soccer packages that nurture grassroots expertise to high-impact advertising and marketing campaigns and occasions such because the Premier League Summer time Collection, which shall be hosted in the US in July.
“The agreement with the Premier League, the most-watched football league in the world, is an important step in Puma’s brand elevation strategy,” mentioned Puma CEO Arne Freundt.
“We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide. With Puma’s ball at the center of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike,” Freundt added.
Earlier than Puma, the official Premier League match ball provider had been its American rival, Nike.
Puma already holds a major presence within the Premier League via its official partnership with Manchester Metropolis, the league’s titleholders, although presently lagging in fifth place behind league leaders Liverpool.
As well as, a number of high Premier League gamers, together with Jack Grealish (Manchester Metropolis), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton), and Marc Cucurella (Chelsea), are a part of Puma’s roster of elite athletes. Furthermore, its Puma FG, with its Formstrip facet, worn by the nice Diego Maradona, is presumably essentially the most iconic soccer boot of all time.
Richard Masters, chief govt of the Premier League, mentioned: “We are delighted to be welcoming Puma as the official ball supplier of the Premier League. Puma has a proud history of involvement in football over many years, and we look forward to seeing the new ball used at all our matches from this summer onwards.”
“Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide,” Masters added.
Based in 1948 by Rudolf Dassler in Herzogenaurach, Germany, Puma distributes its merchandise in over 120 nations. It boasts near €9 billion in annual turnover and employs about 20,000 individuals.
