Printed
November 23, 2024
Puma has opened its second North American flagship retailer in Las Vegas.
Puma opens flagship retailer in Las Vegas. – Puma
Positioned on the long-lasting Las Vegas Strip, it opens inside BLVD Las Vegas, a brand new growth that’s at the moment the biggest standalone retail and entertainment-fueled vacation spot on The Strip.
The 25,000-square-foot, three-story retail vacation spot was designed to mix sports activities, vogue, and expertise. The shop redefines brick-and-mortar retail with immersive options like a professional-grade F1 racing simulator, an interactive arcade, and a customization studio.
By way of merchandise, the shop homes sportstyle, basketball, motorsport, golf, working, coaching, soccer and youngsters, in addition to collections designed by choose model ambassadors and athletes.
The shop additionally provides unique Las Vegas-specific attire and footwear within the “Vegas Shop”, the place prospects can win prizes by pulling the lever on the video wall slot machine.
“I am thrilled that we are opening a state-of-the-art flagship store in Las Vegas as part of our brand elevation strategy. Located along the iconic Las Vegas Strip, this flagship allows us to expand Puma’s presence in North America to connect with U.S consumers and international visitors alike,” mentioned Arne Freundt, chief govt officer of Puma.
“I believe that our new Las Vegas Flagship is essential for conveying the true character of our Puma Brand and for creating an immersive, interactive shopping experience as it will redefine in-person shopping by seamlessly merging sports performance, latest fashion trends, and technology.”
The flagship is Puma’s second in North America, following its 609 Fifth Avenue retailer in New York Metropolis.
