Revealed
October 21, 2024
Puma has launched its first worldwide model marketing campaign in 10 years, highlighting the sportswear big’s basketball division.
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Dubbed ‘Endlessly. Sooner – See The Sport Like We Do,’ the most recent marketing campaign options Puma Hoops athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and the model’s most up-to-date signee Tyrese Haliburton, and attracts upon every participant’s perspective on the sport.
The marketing campaign sees every athlete deliver their very own story and elegance of play, underneath the ‘Endlessly. Sooner’ mantra, and and appears to determine Puma’s place as a pacesetter in basketball, and enhance development throughout its basketball enterprise.
“Since the start we’ve always tried to tell the story of basketball through the lens of the player, seeing the game the way they do, both on the court and off the court. This approach has allowed us to connect those unique viewpoints with disruptive product and storytelling – impactful to anyone around the game,” stated international head of Puma basketball, Max Staiger.
“This campaign, for the first time, brings together our complete narrative showcasing how Stewie, Melo, Flau’Jae, Scoot, and Tyrese embody the Puma Hoops’ disruptive and inclusive spirit.”
The marketing campaign debuted globally on October 18, and launches throughout your complete combined media, together with out of dwelling campaigns in New York, Los Angeles, Charlotte, and Miami, in addition to throughout social media, TV and extra.
Puma debuted its first basketball merchandise in 1973, and introduced the division again after a virtually two-decade break in 2018. It’s searching for its reentry into the class to spice up struggling gross sales development.
In its most up-to-date buying and selling replace in August, the German sportswear maker narrowed its outlook for full-year core revenue, sending its shares briefly to 2018 lows, citing increased freight prices, foreign money headwinds, and continued muted client sentiment in China.
