Translated by
Roberta HERRERA
Revealed
February 18, 2025
Reinforcing its dedication to rising expertise, Pull&Bear is advancing its BFC Newgen program, an initiative backed by the British Vogue Council. As a part of this undertaking, the model is introducing two limited-edition collections created by designers chosen from its Canvas for Creativity platform. For this inaugural section, Chet Lo and Johanna Parv have been chosen to reinterpret their aesthetics throughout the Pull&Bear universe.
Choose designs from Johanna Parv’s unique capsule assortment – Pull&Bear
The collections will debut on February 17, coinciding with London Vogue Week, by a particular set up at Selfridges and on its official web site. They may also be out there for buy beginning February 19 on Pull&Bear’s on-line platform.
Developed in shut collaboration with Pull&Bear’s inventive group, the capsules keep true to the model’s identification whereas merging innovation with city type. Each collections place a robust emphasis on performance and textile experimentation.
Johanna Parv described the partnership as “an exciting opportunity to work with materials on a large scale, combining technical innovation with commercial accessibility.”
Her assortment, designed with practicality and flexibility in thoughts, presents a complicated unisex choice that includes technical materials and ergonomic silhouettes. For Parv, this undertaking “proves that functional luxury can thrive in mainstream fashion, and that material and construction innovation doesn’t have to be niche.”
In the meantime, Chet Lo, identified for his disruptive and futuristic aesthetic, has crafted a daring, avant-garde assortment utilizing premium supplies resembling organza, leather-based, and silk. With a predominantly black color palette punctuated by electrical blue accents, his capsule explores voluminous silhouettes and dynamic textures, taking part in with motion and lightweight. Reflecting on the expertise, the designer known as the collaboration “eye-opening” and noticed London as the right launchpad: “It’s the epicenter of rebellion, a city where creators can truly express themselves.”
Based in 1991 and headquartered in Narón, Spain, Pull&Bear is a part of Inditex, the Spanish trend conglomerate behind Massimo Dutti, Bershka, Stradivarius, Oysho, Zara, Zara Residence, and Lefties. Based on the group’s newest monetary report, Inditex recorded €18.06 billion in income within the first half of fiscal 2024, marking a 7.2% improve in comparison with the identical interval the earlier yr.
