Revealed
January 8, 2025
Menswear model Psycho Bunny introduced on Tuesday a multi-year partnership with Alexei Popyrin, marking the model’s first-ever skilled tennis ambassador.
Psycho Bunny faucets Alexei Popyrin as model ambassador. – Psycho Bunny
Throughout the 2024 season, the Australian participant climbed the ATP rankings with memorable performances, together with a victory on the Omnium Banque Nationwide in Montreal and a powerful exhibiting on the US Open, the place he superior to the Spherical of 16.
As a part of the collaboration, Popyrin will sport a custom-designed efficiency assortment, tailor-made to his distinctive model and athletic wants. The bespoke line will encourage Psycho Bunny’s upcoming Daring Strikes assortment. Popyrin can even be featured in Psycho Bunny’s seasonal campaigns, showcasing each on-court gear and off-court life-style items.
“Partnering with Alexei was an easy decision for Psycho Bunny. He is driven and passionate about tennis in the same way we are passionate about our product,” stated Anna Martini, CEO of Psycho Bunny.
“This relationship is a natural complement to our brand’s positioning – The Bold Standard. He embodies the Psycho Bunny brand and will be a strong partner as we introduce our brand to new audiences.”
The collaboration follows Psycho Bunny’s successful debut year of partnership with Tennis Canada, highlighted by activations at the 2024 National Bank Open in Toronto and the Omnium Banque National in Montreal.
“It is inconceivable to flee Psycho Bunny. Their magnetic emblem and vitality made it a model I all the time saved my eye on,” said Popyrin.
“Sporting their high-quality materials on court docket was an eye-opener, however assembly the workforce actually sealed the deal for me. Their ardour and dedication to the game impressed me, and after seeing their event takeover in Montreal, I knew I wished to companion with them. I am excited and humbled to be Psycho Bunny’s first-ever tennis ambassador, and I can not wait to get began.”
