Revealed
January 10, 2025
New York-based vogue home Proenza Schouler is ready to open a brand new flagship retailer at 153 Mercer Avenue in February.
Proenza Schouler to open flagship on Mercer Avenue. – Proenza Schouler
The brand new location will exchange the model’s present retailer at 121 Greene Avenue, which is able to stay operational by means of the top of January.
Designed by Kate McCollough, the brand new retailer takes cues from the high-quality artwork world and presents an immersive, gallery-inspired procuring expertise. The flagship’s design displays the imaginative and prescient of co-founders and artistic administrators Jack McCollough and Lazaro Hernandez.
“We wanted to create a space that allows us to share some of the things we look at and are inspired by when working on our collections, a space that is constantly moving and never static,” mentioned McCollough and Hernandez.
“The intention is for the store to be experiential, one that encourages a sense of discovery and gives the work we make context through what else is presented alongside it.”
The area is characterised by white, clear partitions and shiny poured concrete flooring. Upon getting into the shop, clients are welcomed by a cantilevered cherry wooden bench beneath a gallery wall, which is able to function rotating artwork installations that complement the collections on show.
As an alternative of conventional retail fixtures, the shop makes use of monumental cubes which function show areas and becoming rooms. In the meantime, strategically positioned facet niches function the model’s assortment of sneakers and baggage. On the rear of the shop, a skylight floods the area with pure mild, illuminating a solid concrete bench that runs the shop’s width and options curated titles from Dashwood Books.
“We are excited to welcome our customers into a space that captures the essence of Proenza Schouler. This new store represents a real-life expression of our brand—an environment thoughtfully designed to bring our collections to life and showcase the seamless marriage of art, architecture, and fashion,” added Shira Suveyke Snyder, CEO, Proenza Schouler.
