Translated by
Nicola Mira
Revealed
April 3, 2025
Three years after a €5 million funding spherical with ETF Companions and the Frenchfounders investor community, French firm Pretty Made, which has developed an answer for measuring the environmental influence of merchandise, has accomplished a brand new funding spherical.
Camille Le Gal and Laure Betsch, founders of Pretty Made – Pretty Made
This time, Pretty Made has raised €15 million, with BNP Paribas Photo voltaic Impulse Enterprise Fund, GET Fund, ETF Companions and Frenchfounders. Pretty Made was based in 2018 by Camille Le Gal and Laure Betsch. It now has 80 staff and says it’s working with about 100 shopper manufacturers. The funding spherical was designed to speed up Pretty Made’s worldwide enlargement, following the opening of an workplace in Milan in 2024.
“After six years of constant growth, our international expansion plan reflects our goal of becoming a world leader in sustainable fashion,” stated Le Gal. “We are proud of supporting brands from all over the world in their transition to greater transparency and accountability,” she added. Investor curiosity is linked to altering regulation on the subject of the composition of textile merchandise. New methodologies are rising in France and the remainder of Europe, and repair suppliers working alongside manufacturers on these points are instantly concerned. Pretty Made has developed provide chain evaluation options enabling its purchasers to gather data from their suppliers at varied ranges, and can also be eager to concentrate on eco-design.
“What used to be a simple [competitive] advantage is now a necessity: ensuring supply chain visibility is a crucial first step in adopting sustainable practices,” stated Laura Wirsztel, companion on the BNP Paribas Photo voltaic Impulse Enterprise Fund, which invests in firms based mostly in Europe and the US that specialize in power transition, mobility, biodiversity, sustainable agriculture and meals, and the round economic system. Pretty Made is already a key participant within the business, counting on its modern SaaS platform to ship transparency and traceability at scale, whereas its new eco-design module responds to the rising demand for concrete change within the sector. Led by a visionary group, Pretty Made has earned the belief of many prestigious purchasers. “Thanks to this funding round, we are excited to be supporting [Fairly Made’s] global expansion and continued impact in creating a more sustainable future,” stated Wirsztel.
Pretty Made relies in Paris and its purchasers embody luxurious homes, premium manufacturers and trend retail gamers. Final yr, it reported a income of over €15 million.
