By
Ansa
Translated by
Nicola Mira
Printed
March 6, 2025
Italian jewelry model Pomellato has launched the eighth version of its marketing campaign celebrating Worldwide Girls’s Day. The initiative, bringing collectively influential names like Jane Fonda, America Ferrera and Mariska Hargitay, to call just a few, highlights a tragic actuality: one in three ladies is a sufferer of home violence.
Pomellato
Pomellato’s video and print marketing campaign requires a change from passive remark to energetic intervention, reworking the celebrities who joined the marketing campaign into “social sentinels”. “Just look around you,” urges Fonda within the black and white video. “One in three women is a victim of domestic violence,” provides Hargitay, drawing on her many years of labor on behalf of survivors. Ferrera emphasises this harsh actuality, underlining “One in three”.
Moreover Academy Award winner and activist Fonda, Ferrera, and Hargitay, actress and founding father of NGO The Joyful Coronary heart Basis, the marketing campaign is fronted by actress Laura Harrier, Italian Olympic athlete Mattia Furlani, and Professor Gianvito Martino, neuroscientist on the San Raffaele Vita-Salute College in Milan. They be a part of Sabina Belli, CEO of Pomellato and founding father of the #PomellatoForWomen platform, in difficult collective complicity in what’s a real societal emergency.
“Domestic violence is a collective wound that scars society as a whole. As a maison standing alongside women since 1967, we believe that the transformation begins when we all accept our role as social sentinels. It means we must be vigilant and have the courage to act. It means understanding that silence doesn’t mean neutrality, it means complicity. We need to shift from awareness to action, from empathy to systemic change,” stated Belli.
