Translated by
Nicola Mira
Printed
December 19, 2024
On December 9, French leather-based items and equipment model Polène opened its first London retailer at 74-76 Regent Road, subsequent to Ugg and reverse Barbour. The shop extends over an space of 450 sq. metres on two flooring.
Polène’s London retailer – DR
The shop’s interiors, as is common for the buoyant leather-based items model, have an understated luxurious really feel, and have Polène’s leather-based craftsmanship because the frequent thread. For instance, a staircase with a braided leather-based banister takes prospects to the higher ground, made by the artisans working at Alma Studio, a long-established British workshop specialised in leather-based furnishings.
Polène, which now operates shops in France, the UK, South Korea and Tokyo, has additionally discreetly inaugurated its third Parisian retailer.
On December 14, within the run-up to Christmas, the model opened the bottom ground of its flagship at quantity 2 on the Champs-Elysées roundabout, within the coronary heart of the French capital. The shop has a complete retail space of 700 sq. metres (solely 240 have presently been opened), and may be very standard, in order that prospects usually must queue earlier than getting into. The shop is about to be totally operational within the first half of 2025.
The queue exterior Polène’s new Parisian flagship on the Champs-Elysées – DR
Polène was based in 2016 by Antoine, Mathieu and Elsa Mothay, two brothers and a sister, grandchildren of the designer behind French ready-to-wear label Saint James. In August, LVMH-backed funding fund L Catterton acquired a stake within the understated luxurious model.
In accordance with official filings, the French DNVB generated income of €143 million in 2023, of which 28% by way of its monobrand shops. Polène is planning to increase its retail footprint with openings in Germany, considered one of its fundamental markets, and within the USA.
