Translated by
Nicola Mira
Revealed
March 11, 2025
The Philipp Plein group is actively deploying an bold retail enlargement plan for its three labels (Philipp Plein, Plein Sport and Billionaire), because the mercurial Hamburg-born designer and proprietor of the Switzerland-based group instructed FashionNetwork.com. Plein has been working at his customary headlong tempo through the current Milan Vogue Week, busy with occasions and runway reveals that includes movie star company like rapper Busta Rhymes.
See catwalkPhilipp Plein – Fall/Winter 2025-26 – Womenswear – ©Launchmetrics/highlight
Philipp Plein unveiled its Wild West-inspired co-ed Fall/Winter 2025-26 assortment, that includes 51 appears to be like, on the iconic Plein Resort in Milan. The temper was Cowboy Couture, translating into an off-the-cuff however high-spirited fashion for the daytime, and a boldly elevated one for the night. The gathering centered on Philipp Plein’s signature denim appears to be like, notably indigo denims matched with outsized denim shirts and putting coats. Classic Americana motifs and a pair of glittering Stars & Stripes trousers featured alongside polished tailor-made appears to be like combining darkish purple and inexperienced with shiny blue. Notable equipment included Wild West hats, road-trip fashion baggage, and a variety of footwear together with knee-high purple leather-based boots, purposeful fight boots, and basic sneakers. “We wanted to take advantage of the truly unique venue we’ve created in Milan. We didn’t stage a fashion show here, but a show full-stop, the Plein Show cabaret, with 25 dancers and performers entertaining 500 guests who kept eating and partying until 5 a.m. We love filling this place with joy and happiness,” Plein instructed FashionNetwork.com. “We opened the Plein Hotel with its three restaurants in September 2024, and in just a few months we have held several events and shows, including a black-tie masked ball – think Kubrick’s Eyes Wide Shut film – and performances by DJs like Marco Corona and Sven Väth. We’ve had scores of events, all of them creating fun party memories,” he added.
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Philipp Plein – Fall/Winter 2025-26 – Womenswear – Milan – ©Launchmetrics/highlight
Plein used to stage runway reveals for his important label that had been actual occasions, held in massive venues with 1000’s of company. “Right now, I think that, not just for us but for the fashion world as a whole, everything should be more restrained and confidential,” mentioned Plein. “And we haven’t finished yet, because in summer we’ll open a beach club on the upper floor, where we can accommodate over 1,500 people. The Plein Hotel is a unique opportunity, which we must take advantage of,” he added. Within the meantime, the Philipp Plein group is busy with a spate of latest retailer openings. On Sunday, March 2, it opened a Plein Sport retailer in Spain and, between April and Might, new Philipp Plein and Billionaire shops might be opening in Munich. A brand new Plein Sport retailer was inaugurated final week close to Calabasas, in Los Angeles County, whereas two Plein Sport shops will open in Malta, one other in Lebanon, and an additional one will open in a couple of days in Berlin. A Philipp Plein retailer can be opening at across the identical time in Warsaw, Poland. Plein additionally dwelt on the difficult 12 months that the trade skilled in 2024. “Many companies took the Covid pandemic as an excuse to raise prices, suppliers raised them too due to a shortage of raw materials and because they couldn’t meet demand, and this led to a situation in which consumers have become hostile to such an unfair pricing policy, as they’re facing price increases of up to 20-30-50%. While quality has failed to rise accordingly,” mentioned Plein, including that “of course, some groups are under pressure, because they are listed on the stock exchange, there are investors behind them, financial reports every quarter, so they’re pushing for margin, but there comes a point when you can’t push any more.”
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Philipp Plein – Fall/Winter 2025-26 – Womenswear – Milan – ©Launchmetrics/highlight
“The Gucci case is emblematic of an expansion drive taken to extremes. They did an extraordinary job of bringing the [Gucci] brand to such levels of sales and product desirability. I do believe that there are momentum shifts in the market. For years, consumers wanted Gucci products, now not as much as before, also for the reasons I mentioned earlier, so sales have dropped, and as usual it’s the designer who pays the price, because there always has to be a scapegoat. But I repeat, for me this is just a phase, a change in trend,” concluded Plein. The Philipp Plein group relies in Lugano, Switzerland. It’s financially unbiased and debt-free, using over 700 folks and working over 110 monobrand shops worldwide, together with flagship shops in Milan, Paris, Barcelona, Berlin, Dubai, Los Angeles, Las Vegas, Shanghai and Singapore.
