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January 17, 2025
London’s Oxford Road could also be one thing of a growth neighbourhood because it bounces again from the pandemic however there’s a lot improvement occurring there that it will probably nonetheless seem like a constructing web site in elements.
The inside of NikeTown, London – Nike
With M&S lastly getting permission to demolish and rebuild its retailer close to Marble Arch, that work-in-progress impact isn’t going to fade any time quickly.
And now Nike has closed one other key retailer on the road because it preps its NikeTown megastore for a “grand reopening”.
The shop, in a outstanding location at Oxford Circus, has shut quickly with the corporate not issuing an official launch however Nike UK director of shops Charmain Mason saying on LinkedIn: “As we temporarily bid farewell to NikeTown London, a sporting sanctuary of inspiration for the past 25 years, I can’t help but reflect on the countless and extraordinary, events, achievements, sporting superstars, customers it has hosted or brought to life.
“Each milestone, each victory, was crafted by the incredibly gifted individuals who have graced its floors or masterminded its incomparable operations with their talent and passion.
“But I fear not, for NikeTown is not truly departing. She will return, more magnificent, more daring, and as inspiring as ever. Until her grand reopening, l’ll be carrying her spirit with me – ahh swoosh!”
It’s maybe comprehensible. A retailer that was a trailblazer in 1999 when it opened is way much less so in 2025 and the corporate, which is rethinking elements of its enterprise underneath its new CEO, has since opened different idea shops such because the Nike Rise sequence of areas.
It’s unknown when the shop will reopen and precisely how will probably be reconfigured, nevertheless it’s clear that its large dimension central place on one of many world’s busiest procuring streets imply Nike will likely be placing a serious effort into remaking it for the fashionable period.
