Translated by
Nazia BIBI KEENOO
Printed
February 26, 2025
Ok-Method, no stranger to trend reveals however making its debut on the official Milan Style Week calendar, took to the catwalks to have a good time 60 years of on a regular basis model. The model showcased its legacy, highlighting the poetic facet of each day life alongside like-minded labels and chosen artists.
See catwalkOk-Method – Fall-Winter 2025/026 – Womenswear – Milan – ©Launchmetrics/highlight
“We’ve been staging shows for five years now, and each year, we question whether it makes sense for a brand like ours—a brand for all people, for everyday life, that remains true to itself over time—to be part of fashion week, given that fashion is always changing,” mentioned Lorenzo Boglione, president of the BasicNet group, which owns Ok-Method, in an interview with FashionNetwork.com. “Our answer is always the same: it’s worth it if we have a story to tell. This year, for our anniversary, we wanted to share our history but, more importantly, K-Way’s values, elevating them through art and celebrating the brilliance of other brands that make everyday life a little easier and happier.”
This imaginative and prescient led to the creation of “In Y/Our Life – The Hidden Side of Everyday Things,” a world multidisciplinary exhibition exploring the poetics of on a regular basis life. The challenge highlights Ok-Method’s legacy alongside different iconic manufacturers, providing a journey by archives, design, and artwork to showcase their cultural significance.
The varied choice of worldwide manufacturers chosen by Ok-Method for this challenge consists of Bic, Borotalco, Borsalino, Chupa Chups, Bialetti, Moleskine, Pongo, Polaroid, Publish-it, Rollerblade and Scotch. Whereas the artists concerned with their works are Francesca Casale, Serafin Gerber, Agostino Iacurci, Koo Jeong-A, Eva Jospin, Masha Leonenko, Tomáš Libertíny, Andrea Magnani, Emiliano Ponzi, Luisa Rabbia, Leanne Shapton, Patricia Urquiola and Olimpia Zagnoli.
Described as “an in-depth cultural study that will take the public on an exciting journey, exploring the evolution of timeless brands and offering an authentic and engaging view of their cultural and commercial impact,” the exhibition “In Y/Our Life,” curated by Nova Specific and Gianluigi Ricuperati, opened on Feb. 25 on the Museo della Permanente in Milan, the place it is going to stay at some point of Style Week. Within the following months, it is going to proceed its journey at a number of the most important artwork occasions on the worldwide cultural scene: Picture London in Could, Frieze Seoul in September, and Artwork Basel Paris in October.
Ok-Method, a glimpse of the exhibition
“In Y/Our Life” is split into three sections. The primary, “Happy When It Rains,” celebrates Ok-Method’s sixtieth anniversary. It presents a journey by the model’s historic archive, the place authentic objects and iconic items recount a long time of innovation and alter, from the primary raincoats to more moderen evolutions.
The second part, “Everyday Icons,” explores the archives of associate manufacturers, showcasing prototypes, ads, historic objects, movies, and tangible proof of their creativity.
The third part, additionally titled “In Y/Our Life,” is the center of the challenge. Via works, installations, innovations, and tales impressed by the values and DNA of those iconic manufacturers, 13 artists from all over the world reinterpret the hidden facet of on a regular basis life, providing a contemporary perspective on their most symbolic objects.
“To give continuity to this journey and project, the fashion show for our R&D FW25 collection will also take place at the Museo della Permanente and will feature an installation on the runway by one of the artists involved in the exhibition, Agostino Iacurci,” Boglione identified.
The co-ed trend present pays homage to the model’s roots, modern spirit, and timeless icon: the Le Vrai rain jacket, first launched in 1965, serves as the first inspiration for all the assortment.
Ok-Method – Fall-Winter 2025/026 – Womenswear – Milan – E.P. FNW
An providing that primarily focuses on Ok-Method’s signature three-layer nylon material, with layering methods that full the look whereas conserving padding to a minimal. The pocket, historically positioned contained in the jacket, is now moved to the outside, whereas the enduring white zipper is reimagined in black.
One standout piece is the cape, designed to be worn over the jacket or as an extra sleeve. For AW 2025, Ok-Method barely diverges from its unisex method by introducing designs with nylon paired with wool or satin for a extra female contact.
The gathering’s colour palette options burgundy, orange, lime, blue-black, and bluette, with the latter shades lending a extra masculine aesthetic to pick clothes.
However Ok-Method’s AW 2025 assortment extends past outerwear, that includes delicate knitwear, wool and nylon skirts that create putting textural contrasts, elegantly tailor-made cargo pants, and Scuba clothes.
Finishing the lineup is a capsule assortment in collaboration with Parisian model Cahu, introducing PVC baggage and designs crafted in Le Vrai 4.0 nylon.
