Printed
February 25, 2025
What higher strategy to have a good time the fortieth anniversary of North Face’s traditional Mountain Jacket by additionally tying it to an all-new 2025 assortment and a worldwide marketing campaign that includes a brand new face for the model, British singer/songwriter Griff.
The just-launched assortment and marketing campaign contains a new iteration of the Mountain Jacket, bringing collectively tried-and-tested types with outdoor-ready know-how, it stated. By the many years, it stated the jacket’s “timeless design” has advanced with the “best in technology and utilitarian craft” now that includes the most recent DryVent Mono know-how.
The gathering consists of two standout jackets: Mountain Jacket DryVent Mono (£225), made with a 100% recycled cloth with a water-proof, seam-sealed, mono-material development; and Mountain Jacket Gore-Tex (£425) for alpine efficiency, that includes waterproofing, pit zips, and alpine pockets. The gathering “builds on its storied legacy with advancements in protection, sustainability, and performance, offering unparalleled versatility for both mountain and city adventures”, we’re advised. Fronting the Mountain Jacket marketing campaign, Griff provides her “creative ethos, bound by her candid songwriting about self-discovery and personal evolution” to bolster The North Face’s dedication to “elevating emerging talent, and the Mountain Jacket’s roots in creativity”. Griff can be joined within the marketing campaign by The North Face athletes snowboarder Blake Paul and freeride skier Dennis Ranalter.
