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February 5, 2025
U.S. skincare big Neutrogena has introduced the appointment of Tate McRae as its latest model face, with the Kenvue-owned magnificence model unveiling a brand new marketing campaign that includes the Canadian pop-star.
Tate McRae for Neutrogena – Courtesy
As a Neutrogena international ambassador, McRae will probably be featured within the skincare model’s advertising initiatives throughout a number of platforms, together with TV, social, digital, level of sale, “and will also integrate the brand into her own future projects,” in keeping with a press launch.
Kicking off her ambassadorship, the starlet options in Neutrogena’s new ‘Magnificence to a Science’ marketing campaign, which spotlights merchandise from its recognised Hydro Enhance vary, together with the Water Gel.
“I’m thrilled to partner with Neutrogena – a brand I’ve trusted since I was young. What I love about this campaign is how real it feels. We’ve all been there—those moments where your brain just won’t stop spiraling, and the last thing you need is the overthinking messing up your skin,” stated McRae.
“That’s why I’m obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn’t have to be complicated to work.”
Born in Calgary, Alberta, McRae, 21, has shot to fame lately as a chart-topping artist and dancer for her hits together with ‘Grasping’ and ‘You Broke Me First,” among other tracks. In February, the singer will release her third album, “So Near What”, before hitting the road for a world tour.
“By that includes Tate and her infectious vitality, alongside Dr. Shah, whose experience helped to make him probably the most adopted dermatologist on social media, we’re bridging the hole between magnificence and science, creating a strong message for the following technology,” said Andrew Stanleick, Kenvue president of skin health and beauty in North America, Europe, Middle East, and Africa.
“With Neutrogena Hydro Enhance, we’re redefining hydration and exhibiting how skincare can empower you to really feel your greatest every single day.”
In its most up-to-date buying and selling replace in November, mum or dad agency Kenvue Inc. introduced third quarter internet gross sales decreased 0.4% to $3.89 billion, on the again of falling pores and skin well being and sweetness phase gross sales.
