Neiman Marcus has unveiled an unique, bowling-inspired set up in partnership with French trend home Jacquemus at its NorthPark retailer, in Dallas, highlighting the newly launched “Le Petit Turismo” bowling bag.
Neiman Marcus debuts unique Jacquemus set up at NorthPark – Neiman Marcus x Jacquemus
Operating via April 2, the set up incorporates a totally operational bowling alley, inviting clients to interact in pleasant video games whereas exploring Jacquemus’ designs.
“Jacquemus’ captivating designs and renowned marketing techniques continue to capture industry attention,” said Jodi Kahn, VP, luxury fashion, Neiman Marcus.
“We are excited to partner with Simon and his team to offer our clients an exclusive immersive experience that engages and captivates, bringing his brand’s distinctive vision to life in a truly unique way.”
Final yr, the luxurious retailer acknowledged Simon Porte Jacquemus, founder and artistic director of Jacquemus, with the Neiman Marcus Award for Innovation within the Discipline of Style.
By the Neiman Marcus Awards, the retailer collaborates with honorees to create unique model activations, reworking retail into an immersive expertise generally known as “retail-tainment.”
To additional rejoice the partnership, Neiman Marcus hosted an unique cocktail occasion throughout the Jacquemus set up house at NorthPark.
