Nautica is increasing within the perfume market with the launch of two new mood-boosting scents for girls, impressed by the model’s coastal heritage together with Rose Island and Jasmine Coast.
Nautica expands into ladies’s perfume market with 2 new scents. – Nautica
Rose Island provides a floral amber scent, evoking the power of the ocean with mood-boosting substances. The perfume options prime notes of lemon sorbet accord, orange, and mandarin, a coronary heart of rose, bamboo, and ginger gold apple, and a grounding base of dewy marine, sea moss, and cedarwood.
In the meantime, Jasmine Coast, supplies a floral fruity scent impressed by the tranquility of the ocean. This perfume options vivid prime notes of pear, pink pepper leaf, and mandarin, a soothing coronary heart of coastal jasmine, ylang-ylang, and violet, and a comfy base of sea moss, ambergris, and cloud musk.
The gathering launches with a marketing campaign fronted by American actress and YouTuber, Lily Chee.
“I am thrilled to partner with Nautica to represent this exciting time for the brand. I love the connection to the ocean and the coastal culture that the brand is rooted in. There are so many things I love about being by the ocean,” stated Chee.
“I love feeling all salty, I love the way that my hair feels, my skin feels. You have to be fully present and in the moment and there’s something really beautiful about that. I can’t wait to embark on this journey with Nautica and inspire those who follow me to reconnect with their true selves.”
The brand new perfume line is designed to mirror Nautica’s marketing campaign inventive idea, “It’s In Your Nature.”
The packaging attracts inspiration from the calming waters of the ocean and the golden hour glow of the seashore. The bottle’s cap represents the solar, whereas the bottle itself mimics the reflection of daylight on the ocean throughout dawn or sundown.
“Coty is thrilled to expand Nautica’s fragrance offerings, engaging existing brand consumers and reaching a whole new audience. As a strong partner with Nautica, we believe Lily is the perfect choice to authentically represent the brand’s heritage and new vision for women’s fragrances,” added Coty chief manufacturers officer, client magnificence, Stefano Curti.
The Rose Island and Jasmine Coast fragrances will probably be accessible on Amazon beginning this month, for $34.99.
