Revealed
January 19, 2025
Australian ready-to-wear label Posse has teamed up with luxurious retailer Moda Operandi to launch an unique capsule assortment.
Moda Operandi and Posse launch unique capsule assortment. – Moda Operandi x Posse
Curated beneath the inventive path of Posse’s founder Danielle Mulham, the gathering options ethereal ensembles, delicate sheer knitwear, and signature Posse staples, in a impartial shade palette. Sustainability is on the coronary heart of the capsule, with items comprised of European flax linen (OEKO-TEX Commonplace), BCI-certified cotton, and modern blends like Tencel/Wool and Viscose/Polyester.
The gathering, impressed by the signature “Moda girl” aesthetic, launches with a marketing campaign shot in Aix-en-Provence, France.
“We’re thrilled to launch this unique capsule with Posse this January, providing the Moda Operandi shopper a contemporary wardrobing capsule for trip and spring dressing at an awesome worth level,” stated Marc Rofsky, shopping for director, Moda Operandi.
“The capsule, featuring 16 styles, follows a smaller exclusive drop we launched for holiday and preludes future collaborations in 2025. Moda collaborated closely with Dani throughout the design and development process, ensuring that the colors, fabrication, and silhouettes offered will both resonate with our client and her lifestyle during this time of the year, offer exciting newness, and continue the brand’s narrative.”
The collaboration celebrates a long-standing partnership between the two brands, with Moda Operandi serving as Posse’s first U.S. retailer in 2020. In fact, Posse has a history of designing bespoke pieces for Moda Operandi, including the viral white linen set famously worn by Sofia Richie.
“This collaboration with Moda Operandi is incredibly special to us. As our very first U.S. retailer, Moda has played such an integral role in Posse’s journey, and launching this exclusive capsule together feels like a celebration of our partnership to date,” stated Mulham.
“It’s an exciting opportunity to connect even more deeply with the Moda community, and I couldn’t be more thrilled to see this collection come to life.”
The capsule is accessible solely on Moda Operandi and Posse’s web sites, with worth factors starting from $229 to $350.
