Printed
February 2, 2025
Clear magnificence model Milk Make-up has introduced an enlargement into Ulta Magnificence.
Milk Make-up expands into Ulta Magnificence. – Milk Make-up
Beginning this spring, Milk Make-up will likely be accessible in over 600 Ulta Magnificence shops nationwide and on-line.
Milk Make-up’s full assortment of over 150 merchandise starting from $20-$52, will likely be accessible via an eye catching show that spotlights the model’s distinctive model expression and signature ethos, blockbuster improvements, inclusive shade vary and straightforward to use multi-benefit merchandise.
“We’re very proud to join the Ulta Beauty family and to be part of their Conscious Beauty initiative through our commitment to creating innovative, culturally relevant, high-performance and clean products,” stated Tim Coolican, CEO of Milk Make-up.
“Ulta Beauty shares our core values of inclusivity, community and creative self-expression. This is the beginning of a beautiful long-term partnership.”
The partnership comes at a time of significant momentum for Milk Makeup, which has emerged as a top 20 EMV makeup brand globally, achieving over 75% growth in EMV last year.
“We’re thrilled to welcome Milk Make-up to the Ulta Magnificence household and broaden their attain even additional by bringing their transformative, daring and expressive assortment to much more magnificence fans throughout the U.S.,” added Maria Salcedo, senior vice president of merchandising, Ulta Beauty.
“Milk Make-up has been a trailblazer within the class, from incorporating efficacious substances, celebrating self-expression and embracing the creativity, innovation, and enjoyable of magnificence discovery via viral merchandise and tried-and-true favorites, and we’re excited to companion on this subsequent chapter to assist develop the Milk household and our group even additional. We sit up for welcoming new and current company to find the model’s award-winning, straightforward to make use of merchandise in choose shops and Ulta.com this spring, with new and unique launches to return.”
