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October 27, 2024
When Max Mara feted its newest Face of the Future winner Joey King in Los Angeles this week, it additionally celebrated the twentieth anniversary of the award, and one among trend’s most profitable collabs with cinema.
The Max Mara Face of the Future award is a part of an annual Ladies in Movie Honors (WIF), which celebrates empowering actresses, administrators, writers and present runners within the leisure business. This 12 months’s honorees embody Annette Benning for the Jane Fonda Humanitarian Award; Kate Winslet and Ellen Kuras, the Crystal Award for Advocacy and Kerry Washington for Entrepreneur in Leisure Award.
Maria Giulia Prezioso Maramotti, granddaughter of the founding father of Max Mara and a board member within the group, on the Max Mara occasion at Chateau Marmont – Getty Pictures
The Italian luxurious marque has been the important thing sponsor of WIF for 20 years, and its Face of the Future class has been extremely prescient in selecting out actresses on the cusp of gaining international recognition. The Max Mara Face of the Future Award acknowledges an actress for her work within the movie and tv industries, in addition to her contributions to the neighborhood at giant, and her embodiment of fashion and beauty.
Born in LA, the 25-year-old King has had a formidable profession, taking the lead function motion movies ‘Bullet Prepare’ and ‘The Princess’; performing because the voice of super-villainess Poppy Prescott in ‘Despicable Me 4’ and starring within the acclaimed TV collection ‘We Had been the Fortunate Ones’, a few household’s struggles to outlive the Holocaust. Previous recipients of the Face of the Future embody Lili Reinhart, Zazie Beetz, Gemma Chan, Elizabeth Debicki, Alexandra Shipp, Zoey Deutch, Natalie Dormer, Kate Mara, Rose Byrne, Hailee Steinfeld, Chloë Grace Moretz, Katie Holmes, Zoë Saldana, Elizabeth Banks, Ginnifer Goodwin, Emily Blunt, and Maria Bello. The award is a salutary instance on how a luxurious label can leverage its identify and monetary power right into a profitable international marketing campaign. Persevering with the hyperlink, every February Max Mara fetes the Face of the Future with a supper in Milan through the Italian catwalk season – one of the crucial coveted invites that week within the trend capital. On Wednesday, Max Mara lionized Joey King in a celebration within the famed insider lodge for Hollywood stars Chateau Marmont, attended by Elizabeth Banks, Olivia Holt, Lori Harvey, Lisa Ann Walter, Dylan Mulvaney and Kathy Hilton. So, FashionNetwork.com spoke to Maria Giulia Prezioso Maramotti, granddaughter of the founding father of Max Mara and a board member within the family-owned group, about linking the best in movie with fabulous trend.
Joey King on the Max Mara occasion at Chateau Marmont – Getty Pictures
Style Community: How do you’re feeling about reaching your twentieth anniversary with Ladies in Movie? Maria Giulia Prezioso Maramotti: It’s fairly the achievement. Max Mara has had ladies empowerment in its DNA since its basis. It’s stunning to look again at 20 years of partnership with WIF and to have the ability to have supported proficient ladies expertise for 20 years. Not solely all through the Max Mara Face of The Future award, but additionally to have a look at supporting ladies within the film business as a type of performing artwork.
FN: What does Max Mara hope to realize with this particular relationship? MG: I imagine ladies’s empowerment is about supporting training and exploiting expertise.I imagine it’s our obligation as an organization to have the ability to assist a trigger which is actually near our DNA; particularly with an affiliation which has labored with a few of the most unimaginable legends of the film business. FN: What was it about Joey King that made her the most recent worthy winner of Face of the Future? MG: Joey is a proficient artist; she has a powerful sense of the truth. She additionally understands her business with a enterprise savviness which completely identifies the Max Mara lady. I really like that she is an obsessed with life, that she doesn’t take herself too critically and that she is pure and spontaneous. FN: How come you will have such an excellent monitor file of discovering actresses on nice profession trajectories?MG: Thanks, first, for acknowledging that. I believe it’s in regards to the thought of at all times acknowledging expertise, by no means a few advertising platform round an artist. And at all times in regards to the means to discover a lady which inserts into the codes of the model DNA. I believe this makes the partnership natural. Additionally, there have to be content material in what you do as a trend model, each within the product you create and within the actions that you simply do with a purpose to switch the model values. This credo has led us in these previous 20 years.
